Actor Ryoma Takeuchi appointed as Zenith's ambassador in Japan

Sep 7, 2020
On September 7, 2020, actor Ryoma Takeuchi was appointed as Zenith's ambassador in Japan. Zenith has adopted "TIME TO REACH YOUR STAR" as its new brand philosophy and is developing activities to support people.


https://youtu.be/Zu0OZdHcyDI
In accordance with its brand philosophy, Zenith also aspires to be a brand that stands by those who pursue their dreams, work hard towards them, and have the desire to make their dreams come true. Zenith, too, has achieved many great feats in watchmaking since its founding in 1865, but it is a brand that never stops challenging itself and continues to innovate.

Zenith strongly sympathizes with and supports the life that Ryoma Takeuchi has lived so far, and his continued challenge to reach the highest stars. His determination to achieve his dreams truly embodies the Zenith brand philosophy. "I fell in love with watches thanks to my father, and I've admired Zenith ever since I first visited a boutique as a student. I had wanted to own a genuine mechanical watch by the time I was about 30, so I was honestly very happy when I was asked to become a Zenith ambassador. In particular, the attitude of continuing to evolve, like the story of El Primero, overlaps with my dream of becoming an actor who can compete on the world stage. Recently, I've been appearing in dramas and movies related to time, so I feel like my encounter with Zenith was fate," says Takeuchi Ryoma.

Zenith CEO Julien Tornare congratulated Takeuchi Ryoma on his appointment as ambassador, saying, "Ryoma's life story is undoubtedly one of passion and boundless drive. Growing up, he was passionate about soccer, but failed. However, he eventually discovered his true calling was acting. Sharing the same vision that drives Zenith, Ryoma never gave up on his dream, and at the young age of 27, he has become one of Japan's leading young actors, making a name for himself in Japanese television and film. We are delighted to introduce Ryoma Takeuchi as a Friend of Zenith."

Ryoma Takeuchi, a known watch enthusiast, and Zenith will use various opportunities to communicate the value and appeal of the Swiss watch manufacturer Zenith to Japanese customers.

Profile of Takeuchi Ryoma: Born in 1993. Born in Tokyo. Actor.
In 2013, he won the grand prize in a women's fashion magazine model audition and made his acting debut the same year. The following year, he was selected to play the lead role in "Kamen Rider Drive." He subsequently appeared in popular series such as "Overprotected Kahoko" (NTV) and "Rikuo" (TBS). In January 2020, he made his Sunday Theater debut with the lead role in "Theseus' Ship" (TBS), and in May he appeared alongside Tatsuya Fujiwara in the WOWOW drama series "The Sun Does Not Move - THE ECLIPSE-." Coming up next is the WOWOW original drama "Takeuchi Ryoma's Shooting Break" airing in November, and the film "The Sun Does Not Move" will be released on March 5, 2021.

ZENITH: The Future of Swiss Watchmaking
Since its founding in 1865, Zenith has consistently pursued precision and innovation, leading the future of Swiss watchmaking.

Coordination: GOETHE magazine
Photography: Junji Hata
Stylist: Takashi Tokunaga
Hair and makeup: Ken Yoshimura
Costume cooperation: DIOR, Giorgio Armani


Watch worn by Ryoma Takeuchi:
DEFY El Primero 21 Blue

Reference: 95.9002.9004/78.R584


Features: 1/100th of a second chronograph movement. An extremely dynamic feature is the central hand which completes one rotation per second. Time escapement x 1 (36,000 vph - 5 Hz), chronograph escapement x 1 (360,000 vph - 50 Hz). TIME LAB chronometer certified.
Movement: El Primero 9004 automatic movement
Frequency: 36,000 vph (5 Hz)
Power reserve: approx. 50 hours
Functions: 1/100th of a second chronograph. Chronograph power reserve indicator at 12 o'clock. Central hour and minute hands. Small seconds at 9 o'clock, central chronograph hand, 30-minute counter at 3 o'clock, 60-minute counter at 6 o'clock
Price: 1,320,000 yen (excluding tax)
Material: Titanium case
Case: 44mm
Dial: Skeleton dial with two counters
Water resistance: 10 bar
Hour markers: Rhodium-plated, faceted, coated with Super-LumiNova(R) SLN C1
Hands: Rhodium-plated, faceted, coated with Super-LumiNova(R) SLN C1
Bracelet & buckle: Blue alligator-coated black rubber, titanium double folding buckle





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