eel LLC is exhibiting its no-rinse shoe shampoo "ROSY LILY" at the TOKYO Closet makuake on the second floor of the Isetan Shinjuku Main Building from August 26, 2020.
ROSY LILY Premium Shoe Shampoo is a no-rinse shoe shampoo. Traditional shoe washing can be a hassle, leading most users to leave their shoes dirty or simply replace them. However, whether they're cheap or expensive, you want to wash your favorite shoes and reuse them again and again. ROSY LILY Premium Shoe Shampoo was developed based on the concept that "your heart changes from the feet up," making washing as easy as possible and encouraging repeated use.
We are pleased to announce that ROSY LILY Premium Shoe Shampoo will be on display for a limited time at Isetan Shinjuku Main Store.
Location: Isetan Shinjuku Main Store, 2nd floor, TOKYO Closet, makuake
Exhibition period: August 26th, 2020 - September 29th, 2020
Access
Official website
→ https://rosylily.co.jp/
Makuake sales page
→ https://www.makuake.com/project/rosy_lily/
Instagram
→ https://www.instagram.com/rosylily7/
Facebook
→ https://www.facebook.com/ROSYLILY8/
How to use shoe shampoo
STEP 1: Apply shampoo
STEP 2: Gently wash with the dedicated wash brush
STEP 3: Wipe with a towel
STEP 4: Dry
That's all it takes to clean it, very easily.
https://youtu.be/DdSwmKtw2Pc
ROSY LILY's commitment
Point 1: Attention to Ingredients
ROSY LILY Premium Shoe Shampoo is made with the utmost care, using 99% natural ingredients that are also used in cosmetics. It is made without the use of harsh chemicals or abrasives, and is characterized by its powerful cleansing power thanks to its natural ingredients.
Point 2: Attention to Fragrance
We want to invigorate all women both while washing and after. With that in mind, we have created a gentle, sweet floral scent based on the concept of "feeling soothed with every use, wanting to use it again and again." The scent is, of course, that of lilies.
Point 3: Attention to Design
Because we want you to use it whenever you want. Based on the concept of "it's cute just to have it there," we aim for all product packaging and shapes to have a design that exudes warmth and gentleness.
Point 4: Attention to Usability
The ROSY LILY Premium Wash Brush uses boar bristles that are soft yet have strong cleaning power. Its unique design allows it to thoroughly clean even stubborn stains.
https://youtu.be/X4Fid-EhqHU
Makuake Sales Page
→ https://www.makuake.com/project/rosy_lily/
Product Overview
ROSY LILY Premium Shoe Shampoo Starter Kit 200ml
▼Set contents
・ROSY LILY Premium Shoe Shampoo 200ml
・ROSY LILY Premium Pig Wash Brush
▼Shoe Shampoo Details
Product Name: Synthetic Shoe Detergent
Use: Shoe Cleaning
Price: 3,300 yen (tax included)
Volume: 200ml
Country of Origin: Japan
Surfactant (0.9%) (Alkylglycoside)
Stabilizer
Fragrance
▼Wash Brush Details
Product Name: Shoe Cleaning Brush
Use: Shoe Cleaning
Price: 1,100 yen (tax included)
Country of Origin: China
About ROSY LILY
ROSY LILY, operated by eel LLC, is a LILY (Rosy Lily) is a women's shoe care brand launched in 2018. Based on the concept that "changing your feet changes your mind," our mission is to provide the uplifting feeling that shoe care brings. Rather than providing new shoes, we aim to bring new value to women's fashion by restoring the original value of existing items.
Click here for more information
→ https://rosylily.co.jp/pages/what-s-the-rosy-lily
Click here for company press release details
ROSY LILY Premium Shoe Shampoo is a no-rinse shoe shampoo. Traditional shoe washing can be a hassle, leading most users to leave their shoes dirty or simply replace them. However, whether they're cheap or expensive, you want to wash your favorite shoes and reuse them again and again. ROSY LILY Premium Shoe Shampoo was developed based on the concept that "your heart changes from the feet up," making washing as easy as possible and encouraging repeated use.
We are pleased to announce that ROSY LILY Premium Shoe Shampoo will be on display for a limited time at Isetan Shinjuku Main Store.
Location: Isetan Shinjuku Main Store, 2nd floor, TOKYO Closet, makuake
Exhibition period: August 26th, 2020 - September 29th, 2020
Access
Official website
→ https://rosylily.co.jp/
Makuake sales page
→ https://www.makuake.com/project/rosy_lily/
→ https://www.instagram.com/rosylily7/
→ https://www.facebook.com/ROSYLILY8/
How to use shoe shampoo
STEP 1: Apply shampoo
STEP 2: Gently wash with the dedicated wash brush
STEP 3: Wipe with a towel
STEP 4: Dry
That's all it takes to clean it, very easily.
https://youtu.be/DdSwmKtw2Pc
ROSY LILY's commitment
Point 1: Attention to Ingredients
ROSY LILY Premium Shoe Shampoo is made with the utmost care, using 99% natural ingredients that are also used in cosmetics. It is made without the use of harsh chemicals or abrasives, and is characterized by its powerful cleansing power thanks to its natural ingredients.
Point 2: Attention to Fragrance
We want to invigorate all women both while washing and after. With that in mind, we have created a gentle, sweet floral scent based on the concept of "feeling soothed with every use, wanting to use it again and again." The scent is, of course, that of lilies.
Point 3: Attention to Design
Because we want you to use it whenever you want. Based on the concept of "it's cute just to have it there," we aim for all product packaging and shapes to have a design that exudes warmth and gentleness.
Point 4: Attention to Usability
The ROSY LILY Premium Wash Brush uses boar bristles that are soft yet have strong cleaning power. Its unique design allows it to thoroughly clean even stubborn stains.
https://youtu.be/X4Fid-EhqHU
Makuake Sales Page
→ https://www.makuake.com/project/rosy_lily/
Product Overview
ROSY LILY Premium Shoe Shampoo Starter Kit 200ml
▼Set contents
・ROSY LILY Premium Shoe Shampoo 200ml
・ROSY LILY Premium Pig Wash Brush
▼Shoe Shampoo Details
Product Name: Synthetic Shoe Detergent
Use: Shoe Cleaning
Price: 3,300 yen (tax included)
Volume: 200ml
Country of Origin: Japan
Surfactant (0.9%) (Alkylglycoside)
Stabilizer
Fragrance
▼Wash Brush Details
Product Name: Shoe Cleaning Brush
Use: Shoe Cleaning
Price: 1,100 yen (tax included)
Country of Origin: China
About ROSY LILY
ROSY LILY, operated by eel LLC, is a LILY (Rosy Lily) is a women's shoe care brand launched in 2018. Based on the concept that "changing your feet changes your mind," our mission is to provide the uplifting feeling that shoe care brings. Rather than providing new shoes, we aim to bring new value to women's fashion by restoring the original value of existing items.
Click here for more information
→ https://rosylily.co.jp/pages/what-s-the-rosy-lily
Click here for company press release details
The press releases featured in this article were provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
