Seiko Lukia brand celebrates its 25th anniversary! Introducing "LUKIAYASE" produced by Haruka Ayase

Event Date:2020.09.11
Sep 3, 2020
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Seiko Watch Corporation will be releasing three "Lukia Yase" Limited Edition Models Produced by Haruka Ayase, the brand's image character, as the third and fourth models commemorating the 25th anniversary of the brand's founding. One of the models will be available on September 11th for a suggested retail price of ¥275,000 (tax included) (¥250,000 excluding tax), while the other two will be available on October 9th for a suggested retail price of ¥132,000 (tax included) (¥120,000 excluding tax).

Product Features

To celebrate the 25th anniversary of LUKIA, Ayase has produced a special limited edition model.

Ayase, an object of admiration for women, has created her vision of a "high-quality watch that suits adults." The "LUKIAYASE" project, named by Ayase herself, began in 2016, and both of the previous two limited edition models were well-received. This model is the third and fourth in the series.

The case shape, indexes, color scheme, and diamond placement are based on her own sketches. Ayase's carefully selected replacement straps were also carefully chosen from a wide range of samples, with the wearer in mind. She chose colors and materials that can be enjoyed with everyday fashion, whether on or off the job.


The third "LUKIA YASE" limited edition model produced by Haruka Ayase

The soft, lustrous mother-of-pearl dial features Ayase's favorite blue sapphire at the 7 o'clock position, and the indexes feature clean Roman numerals. The second hand features a new design based on the "liter" motif, the initial letter of LUKIA, created to commemorate the watch's 25th anniversary. Thirty sparkling diamonds surround the dial on all four sides, adding a touch of elegance to any wrist.


The original box contains a special message card handwritten by Ayase and three interchangeable straps in three colors.


This is the first Lucia metal bracelet to feature an easy-release lever system, so you can easily change from the metal bracelet to the leather strap yourself to match your outfit.




The fourth installment of the "Lukia Yase" limited edition model produced by Haruka Ayase

In addition to the three diamonds at the 1, 5, and 11 o'clock positions on the dial, there are ten diamonds on the top and bottom of the case, and a deep, radiant blue sapphire, an icon of Luukia Yase, is placed at the 7 o'clock position. In addition to a special message card handwritten by Ayase, the watch comes with either a black satin-style strap or a reddish-brown crocodile strap.

This model also features an easy-release lever system, so you can easily change the strap yourself.

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LUKIA 25th Anniversary Limited Edition Model No. 3
“LUKIA Yase” Limited edition model produced by Haruka Ayase


Other specifications
www.seikowatches.com/jp-ja/products/lukia/SSVW175

LUKIA 25th Anniversary Limited Edition Model No. 4
“Lukia Ayase” Limited edition model produced by Haruka Ayase
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Other specifications
www.seikowatches.com/jp-ja/products/lukia/SSVW177
www.seikowatches.com/jp-ja/products/lukia/SSVW178
[Movement specifications]
Quartz movement caliber 1B32 with radio wave correction function
Radio wave correction function (compatible with 2 stations in Japan, 5 stations in 4 areas (China, USA, and Germany))
Automatic reception function, forced reception function, reception result display function
Automatic hand position correction function
Time difference correction function
Solar charging function (operates for approximately 6 months after a full charge, or for approximately 1.5 years after a full charge in power save mode)
Timekeeping accuracy: Average monthly difference ±15 seconds (when not receiving standard radio waves and when worn on the wrist at an temperature of 5°C to 35°C)

(※1) Platinum DiaShield
To protect the watch's original beautiful shine and clean finish from the scrapes and minor scratches that occur during everyday use, Seiko's proprietary "Diamond Shield" is blended with platinum to achieve a surface treatment technology that achieves a whiter, more beautiful color.



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