"150cm-ish STYLE" introduces clothes that are carefully balanced for petite women, as well as items selected from across the entire Isetan store. This is the fourth time the event is being held, and this time, using "My Rules" as a reference, we will be holding events where you can learn styling tips, both in-store and online.

We'll be introducing not only products for petite women, but also cosmetics, accessories, and shoes!

Petite influencers will be showcasing a selection from across the Isetan store, not just clothes, but cosmetics, accessories, and shoes. This was made possible by customer feedback from the past three events, which showed a desire to choose products for petite women, even in regular sizes. The items were selected from Urban Closet on the 2nd floor of the main building of Isetan Shinjuku, Re-Style on the 3rd floor of the main building, and Prime Garden on the 4th floor of the main building.

One of the themes: Our My Rules


Influencer Akiko Tanaka
One of the themes this time is "Our My Rules." We will introduce the preferences and personal rules of various influencers, including Akiko Tanaka, on everything from styling and makeup to lifestyle. We hope this will give customers some ideas on how to choose clothes that suit their own style.

A service created by petite people


We have also introduced a new alteration service to make clothes fit perfectly to your body, for example, if you tried buying clothes but the size or balance wasn't right. This service is also available for items not purchased at the venue.
★MI app subscribers will receive a ticket for 2,000 yen off renovation costs (first 30 people)

We will be holding an Instagram Live!


Actress Arai Manaka
◆Fashion talk live by actress Arai Manaka (Arai Manaka)
◆Date and time: Scheduled to start at 8pm on Wednesday, September 2nd
◆Content: Arai will give a lecture on how to select trendy clothes and her own rules for petite people.
◆Strawberry Shop Instagram: @isetan_shinjuku_ladies_ssize

★The event may be canceled or changed due to various circumstances.

Measures for Safety and Security

~Measures for the Event Hall on the 6th floor of the Main Building~
There will be only one entrance and a limit on the number of people allowed inside the venue. Depending on the level of congestion, you may have to wait to enter.

~Three Requests to Customers~
As a measure to prevent the spread of COVID-19, Isetan Shinjuku is making three requests of customers to ensure the safety and security of both customers and employees. 1. Body temperature will be taken at the store entrance (anyone with a temperature of 37.5°C or higher will be asked to refrain from entering the store). 2. Masks will be worn inside the store. 3. Customers will be asked to maintain an appropriate distance from other customers. Employees will also take their temperature using a thermograph when entering the building, wear masks, and thoroughly clean and disinfect to prevent the spread of infection.



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