Global fitness brand Reebok, in partnership with adidas, will release the fourth installment of the INSTAPUMP FURY BOOST™, known as the "TRICOLOR" colorway, on August 28, 2020. Prior to the release, pre-orders will begin at 10:00 AM on August 26, 2020, at the Reebok online shop (https://reebok.jp/classic/instapump-fury-boost/) and select retailers.
Last year, the "INSTAPUMP FURY BOOST™" was announced to commemorate the 25th anniversary of the release of the "INSTAPUMP FURY." It attracted a lot of attention for incorporating adidas' revolutionary midsole technology, BOOST, into Reebok's signature model. This fall, three new models will be released as part of the second season of the "INSTAPUMP FURY BOOST™." The first model to be released is a colorway known as "Tricolor," which is the second most popular of all the original colorways of the "INSTAPUMP FURY" after "Citron." Like the first season, the model comes with a band featuring the logos of both brands.
"Tricolor" was released in 1995 as the fourth original colorway of the "INSTAPUMP FURY," featuring a vivid and striking color scheme based on red, blue, and white. When it was first released, it graced the covers of famous street fashion magazines and has become one of the most popular colorways of all time, rivaling the popularity of "citron" and "sax blue," the signature colors of the "INSTAPUMP FURY" that led the sneaker boom of the 1990s.
The second season of the "INSTAPUMP FURY BOOST™" collection this fall is themed on "A Future State of Mind," expressing the power of the "INSTAPUMP FURY" to transcend time and take on the future. Boasting a unique presence in every era, from the mid-1990s to the 2010s and now, its futuristic silhouette is a shoe that brings out the individuality and charm of the wearer.
▼For more information on the "INSTAPUMP FURY BOOST™", click here
URL: https://reebok.jp/classic/instapump-fury-boost/
■The "INSTAPUMP FURY BOOST™" lineup, introduced in 2019
The "INSTAPUMP FURY BOOST™" attracted a lot of attention with the release of the first model, "PROTOTYPE," which featured colorway that is said to have been used by Steven Smith, the original designer of the "INSTAPUMP FURY," on samples during the development stage of the "INSTAPUMP FURY." The second release was the "OG MEETS OG," which featured the original colorway of the "INSTAPUMP FURY," commonly known as "citron," and the colorway of the early model of "Ultraboost," which featured Adidas's signature cushioning technology. The third release, a minimalist "BLACK & WHITE," was then released, and the series has since become popular.
▲PROTOTYPE
▲OG MEETS OG
▲OG MEETS OG
▲BLACK
▲WHITE
■Product Overview
Name: INSTAPUMP FURY BOOST™ “Triumphant Blue”
●Model number/color: [FY8776] Black/White/RBK Red
●Size: 22.0cm - 31.0cm (Unisex) *22.5cm and 30.5cm are not available.
●In-store retail price: 26,400 yen (tax included)
■Release date: Friday, August 28, 2020
*Pre-orders will begin from 10:00 on Wednesday, August 26, 2020 at the Reebok online shop, ZOZOTOWN, and Rakuten Fashion
■Retail locations:
・Reebok online shop (https://reebok.jp/classic/instapump-fury-boost/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・Adidas Brand Core Store (Shibuya)・ZOZOTOWN (http://zozo.jp/shop/reebok/) ・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/) ・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D) ・All ABC-MART GRANDSTAGE stores / All Billy's stores / atmos-tokyo.com / KICKS LAB. / SNS TOKYO / Styles OFFICIAL ONLINE STORE calif / UPTOWN Deluxe / Isetan Shinjuku Men's Store, B1F = Men's shoes ■What is "INSTAPUMP FURY"? The "INSTAPUMP FURY" was released in 1994 as a running shoe that featured Reebok's signature fitting technology, "The Pump Technology." This model allows air to be drawn in through an inflatable chamber (air holes) to freely adjust the fit of the shoe. Last year marked the 25th anniversary of the shoe's release, kicking off with the reissue of the highly popular original colorways "Citron" and "Sax." A variety of special models were released as part of the anniversary project, attracting attention.
■What is "BOOST"?
"BOOST" is a midsole technology introduced by adidas in running shoes in 2013. It uses an innovative material with excellent cushioning and rebound properties, converting impact upon landing into rebound energy, allowing you to run with less effort. Its hardness is minimally affected by temperature changes, allowing the functionality of "BOOST" to be maintained at all times. Its consistent resistance to cold and heat ensures effective performance in any environment. It is also characterized by its excellent durability.
Click here for company press release details
Last year, the "INSTAPUMP FURY BOOST™" was announced to commemorate the 25th anniversary of the release of the "INSTAPUMP FURY." It attracted a lot of attention for incorporating adidas' revolutionary midsole technology, BOOST, into Reebok's signature model. This fall, three new models will be released as part of the second season of the "INSTAPUMP FURY BOOST™." The first model to be released is a colorway known as "Tricolor," which is the second most popular of all the original colorways of the "INSTAPUMP FURY" after "Citron." Like the first season, the model comes with a band featuring the logos of both brands.
"Tricolor" was released in 1995 as the fourth original colorway of the "INSTAPUMP FURY," featuring a vivid and striking color scheme based on red, blue, and white. When it was first released, it graced the covers of famous street fashion magazines and has become one of the most popular colorways of all time, rivaling the popularity of "citron" and "sax blue," the signature colors of the "INSTAPUMP FURY" that led the sneaker boom of the 1990s.
The second season of the "INSTAPUMP FURY BOOST™" collection this fall is themed on "A Future State of Mind," expressing the power of the "INSTAPUMP FURY" to transcend time and take on the future. Boasting a unique presence in every era, from the mid-1990s to the 2010s and now, its futuristic silhouette is a shoe that brings out the individuality and charm of the wearer.
▼For more information on the "INSTAPUMP FURY BOOST™", click here
URL: https://reebok.jp/classic/instapump-fury-boost/
■The "INSTAPUMP FURY BOOST™" lineup, introduced in 2019
The "INSTAPUMP FURY BOOST™" attracted a lot of attention with the release of the first model, "PROTOTYPE," which featured colorway that is said to have been used by Steven Smith, the original designer of the "INSTAPUMP FURY," on samples during the development stage of the "INSTAPUMP FURY." The second release was the "OG MEETS OG," which featured the original colorway of the "INSTAPUMP FURY," commonly known as "citron," and the colorway of the early model of "Ultraboost," which featured Adidas's signature cushioning technology. The third release, a minimalist "BLACK & WHITE," was then released, and the series has since become popular.
▲PROTOTYPE▲OG MEETS OG▲OG MEETS OG▲BLACK▲WHITE■Product Overview
Name: INSTAPUMP FURY BOOST™ “Triumphant Blue”
●Model number/color: [FY8776] Black/White/RBK Red
●Size: 22.0cm - 31.0cm (Unisex) *22.5cm and 30.5cm are not available.
●In-store retail price: 26,400 yen (tax included)
■Release date: Friday, August 28, 2020
*Pre-orders will begin from 10:00 on Wednesday, August 26, 2020 at the Reebok online shop, ZOZOTOWN, and Rakuten Fashion
■Retail locations:
・Reebok online shop (https://reebok.jp/classic/instapump-fury-boost/)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA)
・Adidas Brand Core Store (Shibuya)・ZOZOTOWN (http://zozo.jp/shop/reebok/) ・Rakuten Fashion (https://brandavenue.rakuten.co.jp/ba/shop-reebok/) ・Locondo (https://www.locondo.jp/shop/in-shop/SREB1055D) ・All ABC-MART GRANDSTAGE stores / All Billy's stores / atmos-tokyo.com / KICKS LAB. / SNS TOKYO / Styles OFFICIAL ONLINE STORE calif / UPTOWN Deluxe / Isetan Shinjuku Men's Store, B1F = Men's shoes ■What is "INSTAPUMP FURY"? The "INSTAPUMP FURY" was released in 1994 as a running shoe that featured Reebok's signature fitting technology, "The Pump Technology." This model allows air to be drawn in through an inflatable chamber (air holes) to freely adjust the fit of the shoe. Last year marked the 25th anniversary of the shoe's release, kicking off with the reissue of the highly popular original colorways "Citron" and "Sax." A variety of special models were released as part of the anniversary project, attracting attention.
■What is "BOOST"?
"BOOST" is a midsole technology introduced by adidas in running shoes in 2013. It uses an innovative material with excellent cushioning and rebound properties, converting impact upon landing into rebound energy, allowing you to run with less effort. Its hardness is minimally affected by temperature changes, allowing the functionality of "BOOST" to be maintained at all times. Its consistent resistance to cold and heat ensures effective performance in any environment. It is also characterized by its excellent durability.
Click here for company press release details
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