On September 4, 2020, Levi's(R) will release a modern redesign of its TYPE 1 jeans for the first time in 18 years. Released in 2003, TYPE 1 jeans were designed under the concept of "BOLD" by Levi's(R), the brand behind innovative products such as LEVI'S(R) RED™ and LEVI'S(R) ENGINEERED JEANS(R). The jeans boldly featured Levi's(R) trademark back pocket arcuate stitching, rivets, and belt loops. The designer, who had been familiar with youth culture from an early age, from underground to pop culture, was inspired by the prison wear worn by Elvis Presley in the 1957 film "Jailhouse Rock." Presley's image singing rock 'n' roll in jeans with bold stitching was the ultimate rock aesthetic. "The next generation of jeans features bold denim threads... this is it!" While 501(R) jeans typically feature eight stitches per inch, TYPE 1 jeans are designed with six stitches per inch, creating innovative jeans that express the sensibility of a new era.

The newly released TYPE 1 jeans retain the essence of the original TYPE 1 jeans, but with major updates to the fabric and fit. They've been reborn using more sustainable materials while maintaining the functionality and durability inherent to denim. The fit has shifted from the rock style of the time to street fashion. The leg silhouette is wider and relaxed, with a high-rise silhouette for women, creating a sophisticated look. The fabric is made with a stretch material for comfort, and the denim is made with stretch organic cotton and sustainable Tencel.

To commemorate the release of TYPE 1, we're releasing a special movie featuring campaign ambassadors Hio Miyazawa and Shizuka Ishibashi.

The creative concept is "Bold as Love." This fantasy video, set in the near future, humorously depicts a divided world and the excessive rules of the future, while emphasizing the theme of love, which strongly expresses hope for life and breaks through the suffocating modern society of today. TYPE1 is depicted as a new normal that supports people in this world.
The trailer will be released on Tuesday, August 25th, and the main film will be released on Friday, September 11th.

TYPE 1 JEANS CollectionDetails
Special website:https://www.levi.jp/2020aw_type1.html
Release date:Pre-orders begin on Tuesday, August 25, 2020 / Release will begin sequentially from Friday, September 4, 2020
Available at: Levi's(R) stores nationwide, online store, etc.
Men's: *All prices exclude tax





Women's: *All prices exclude tax



Brand Concept Movie
Release Date: Friday, September 11th


Cast Profile:
Miyazawa Hio
April 24th, 1994 (Age 26)
Height: 184 cm
Born in San Francisco, California, USA. In 2015, he won the grand prize at the 30th "MEN'S NON-NO" Exclusive Model Audition and made his modeling debut. Shizuka Ishibashi made her acting debut in the 2017 TV drama "Kounodori." Since then, she has appeared in a string of popular productions, including the 2019 drama "Gisou Furin." In 2020, she will star in her first starring role in the film "his" (currently available on Blu-ray and DVD), the first in the PARCO Theater Opening Series, the stage play "Pizarro," and her next project is the film "Deceived" (scheduled for release in 2021). Shizuka Ishibashi (Born July 8, 1994, Age 26) Height: 163 cm (5'1") Began classical ballet at the age of four and studied ballet in the United States and Canada in 2009. In 2015, she expanded her acting career to include stage and film, appearing in the play "Gyakurin" directed by Hideki Noda in 2016. She won the Newcomer Award at numerous film awards, including the Blue Ribbon Award and Kinema Junpo Best Ten Award, for her first leading role in the film "The Night Sky is Always the Deepest Blue." She has also played heroines in films such as "Your Bird Can Sing," "The Nikaido Family Story" and "Strawberry Song," and her role as Akana Rika in the streaming drama "Tokyo Love Story," which began airing in April of this year, has been a hot topic.


■ About Levi's(R)
Levi's(R) created the world's first "jeans" in 1873, released the 501(R) in 1890, and has brought a variety of famous products to the world based on the concept of "tradition and innovation." Levi's(R) jeans continue to set new standards, centered around the 501(R), which has always been at the core of the brand, and are loved by pioneers around the world who have paved the way for the times, and continue to be loved today as a classic.



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