New York-based luxury lifestyle brand CH Carolina Herrera opened its first flagship store in Ginza on April 10th. The brand was founded in 2001 by Carolina, the founding designer of Carolina Herrera, a brand beloved by celebrities around the world, primarily in the United States and Spain, along with her daughter of the same name. Currently, the brand operates 91 stores and over 120 shop-in-shops in major cities across Europe, the United States, the Middle East, and Asia. Regarding the brand's first arrival in Japan, a Carolina Herrera representative said, "We've had our sights set on expanding into Tokyo since we launched the brand. We believe now is a good time to expand into Asia, so we've opened stores in Seoul, Shanghai, Singapore, and Tokyo, and we're planning to open a store in Kuala Lumpur soon. We also hope to open more stores in Japan that carry the entire Carolina Herrera line." The new shop is approximately 400 square meters and will carry the full collection across three floors. The first floor houses bags and leather accessories, the second floor is for men, and the third floor is for women and children. The women's section offers the brand's signature "white shirt collection," as well as casual sportswear, tailored suits, and evening dresses to suit every lifestyle. The men's section also offers a wide variety of items, including tailored suits, dress shirts, colorful ties, and high-quality knitwear. Prices range from approximately ¥50,000 for women's dresses and jackets and ¥30,000 for shoes, to ¥100,000 for men's suits and jackets, and ¥20,000 for shirts and knitwear. The interior design creates an urban atmosphere, blending New York style with Japanese culture. The interior is decked out in the finest wood, leather, silk, linen, and slightly aged brass, with furniture crafted from oak and Madagascar ebony. Each floor has a study with a fireplace, and is filled with a variety of items that are Carolina's source of inspiration, such as candles in the brand's three signature scents and books, creating a space where you can experience the brand's worldview.
In addition, a party was held at the store to celebrate the opening, and models Youna and Mori Izumi appeared. A mini show of the 13SS collection was also held.
