MICHIKO.LIFE, produced by Michiko Fujiwara, now available on Mitsukoshi Isetan's online cosmetics store "Miko Variety"

Release Date:2020.09.02
Aug 24, 2020
From September 2nd, meeco variety, an online cosmetics store operated by Isetan Mitsukoshi and launched in November 2019, will begin stocking cosmetics from the lifestyle brand produced by Michiko Fujiwara.


Ahead of the brand's availability on meeco variety, a limited-time pop-up will be held at Isetan Salone in Tokyo Midtown from August 26th to September 1st. As well as selling a starter kit in conjunction with meeco variety, the store will also introduce the entire lineup of MICHIKO.LIFE cosmetics, including the brand's popular makeup and skincare items.

A limited-time pop-up will be held at Isetan Salone ahead of the meeco variety

Pop-up
Dates: Wednesday, August 26th - Tuesday, September 1st
Venue: Isetan Salone / Tokyo Midtown Galleria

Based on the concept of "Live vibrantly and radiantly every day," is a lifestyle brand that communicates how to create a style of beauty, clothing, food, housing, and the mind that is "fulfilling and true to yourself." The brand brings out the beauty of your natural skin and face, and offers products that Michiko Fujiwara truly desires, developed one by one with care, regardless of the era or trends.


During the event, Michiko Fujiwara will be hosting an Instagram live broadcast. (August 26th (Wednesday), 28th (Friday), 30th (Sunday), from 7pm each day for approximately 1 hour / Streaming account: https://instagram.com/isetansalonetokyo?igshid=1d98yi2f7ovr3 )


Permanent launch on meeco variety from September 2nd (Wednesday)

■Lineup available
We will be introducing a total of 11 items, ranging from makeup items such as the brand's popular Essence Brow Pencil and Fortrice Mascara, to skincare items such as Sparkroid Mist. To commemorate the launch, a "Starter Set" (11,000 yen) will be available, limited to 30 items (2 colors). This is a great value set that includes 4 items: eyebrow pencil, base, cleanser, and clear paste.

■Limited gifts will be given out twice during the event, on a first-come, first-served basis
・From Wednesday, September 2nd: The first 100 customers who spend 3,300 yen or more on will receive a "Sparkroid Pack (1 packet)"
・From Wednesday, September 23rd: The first 20 customers who spend 13,200 yen or more on will receive a "Sparkroid Pack (5 packets)"

meeco variety product page URL:
https://meeco.mistore.jp/variety/brand/013440/list?slPsblCntUmuFlg=0


Michiko Fujiwara / Producer of , Head of La Donna
As a hair and make-up artist and lifestyle designer, she is active in a wide range of fields, including hair and make-up for many magazine and advertising shoots, writing, advising on cosmetics and fashion, lecturing, and appearing on TV. In addition to beauty, she is also qualified as a nutrition consultant and offers lifestyle suggestions on work, health, clothing, living, and ways of living. Her recent publications include "Try a New Lipstick Before Going to Bed" (Kodansha), "This is How a Mature Woman Shines" (KK Bestsellers), and "Change Your Life with Beautiful Linen" (Gentosha), and she has published many other books.

*All prices include tax.



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