niko and ..., a style editorial brand developed by Adastria Co., Ltd., whose mission is "Play fashion!", will be releasing collaborative products with popular bag brand HeM on August 21st at its official online store .st and at niko and ... stores nationwide.
HeM bags are "more than just fashion items for their owners; they shape their lifestyles. They are imbued with ideas that can support the curiosity, courage, intelligence, and perhaps even love of the owner."
This collaboration was made possible by our affinity with niko and …, a style editorial brand whose concept is to provide new discoveries and encounters through items that are not only practical but also have a certain humor.
This collaboration features a wide variety of original collaboration items featuring the distinctive "HeM" logo and the niko and … logo. We have a number of special items available only through this collaboration, such as the Boston bag, a signature "HeM" item with a niko and … twist, and a popular tri-fold wallet featuring the two brand logos.
A special feature page has also been published on the official niko and … brand website (https://www.nikoand.jp/topics/hem_2020/), so please take a look there as well.
■niko and ... × HeM Collaboration Item Details (※Some products are excerpted)
(Left) Boston bag S 3,900 yen + TAX
(Right) Boston bag L 5,900 yen + TAX *1
HeM's signature Boston bag has been given a niko and ... twist. The HeM and niko and ... logos are printed on the front and back, respectively, so it will look great no matter which side you wear it facing out.
(Left) Mini Tote 3,500 yen + TAX *1
HeM's signature logo tote has been adapted to niko and … specifications. The logo tape used on the shoulder strap is removable, so you can adapt it to suit your needs.
(Right) Daypack 4,500 yen + TAX *2
In addition to a large pocket on the outside, it also has a pocket on the inside, allowing for neat storage. Recommended for everyday use as well as for commuting to work or school.
(Left) Tote bag 3,300 yen + TAX *3
When the drawstring part is expanded, it can hold A4 size items. It comes with a removable shoulder strap that matches the handle tape, making it suitable for a wide range of uses.
(Right) Tri-fold wallet 2,900 yen + TAX *4
This tri-fold wallet, which is very popular from niko and …, now features a contrasting detail design that matches the bag.
(Left) Bag with wallet functionality 3,300 yen + TAX *4
A mini bag with wallet functionality, with a rubber logo that gives it a sporty impression. The round pouch with the logo printed on it is removable, and it can also be used as a coin purse.
(Right) Bag with wallet functionality 3,300 yen + TAX *4
A mini bag with wallet functionality, with a rubber logo that gives it a sporty impression. An accent color is used on the inside for a casually stylish look.
(Left) Mini wallet with shoulder strap 2,900 yen + TAX *4
The shoulder strap is detachable, so it can be used for a wide range of purposes.
(Right) L-shaped wallet 2,500 yen + TAX *4
This L-shaped wallet has a rubber logo that gives it a sporty impression. It is compact, so it won't take up too much space even when put in a trendy mini bag and is sure to be a great help.
*1 Limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
*2 Not sold at some stores
*3 Available in 5 colors, of which khaki and purple are limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
*4 Available in 5 colors, of which khaki is limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
Release date: Friday, August 21st
Available at: niko and… All domestic stores, some overseas stores (Taiwan, mainland China), dot st, ZOZOTOWN, Rakuten Fashion
*Release dates may vary depending on the store.
■About HeM
Launched in Japan in 1999. This popular brand features a distinctive logo designed by Markus Kiersztan, a renowned German creator who has worked on advertising and art direction for numerous well-known brands, and is known for its simple yet catchy designs.
■About niko and ...
niko and ... is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Offering a lineup of items that are not only practical but also humorous, niko and ... aims to "encounter" unexpected surprises and discoveries that will eventually "fit" your lifestyle. Based on this message, the brand is expanding its business to men and women in their 20s and 30s. It operates 146 stores nationwide (including the online store as of the end of July 2020).
<Official Web Store .st (Dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 20 brands across the group, including "Global Work," "Niko and," and "Lowrys Farm." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
HeM bags are "more than just fashion items for their owners; they shape their lifestyles. They are imbued with ideas that can support the curiosity, courage, intelligence, and perhaps even love of the owner."
This collaboration was made possible by our affinity with niko and …, a style editorial brand whose concept is to provide new discoveries and encounters through items that are not only practical but also have a certain humor.
This collaboration features a wide variety of original collaboration items featuring the distinctive "HeM" logo and the niko and … logo. We have a number of special items available only through this collaboration, such as the Boston bag, a signature "HeM" item with a niko and … twist, and a popular tri-fold wallet featuring the two brand logos.
A special feature page has also been published on the official niko and … brand website (https://www.nikoand.jp/topics/hem_2020/), so please take a look there as well.
■niko and ... × HeM Collaboration Item Details (※Some products are excerpted)
(Left) Boston bag S 3,900 yen + TAX
(Right) Boston bag L 5,900 yen + TAX *1
HeM's signature Boston bag has been given a niko and ... twist. The HeM and niko and ... logos are printed on the front and back, respectively, so it will look great no matter which side you wear it facing out.
(Left) Mini Tote 3,500 yen + TAX *1
HeM's signature logo tote has been adapted to niko and … specifications. The logo tape used on the shoulder strap is removable, so you can adapt it to suit your needs.
(Right) Daypack 4,500 yen + TAX *2
In addition to a large pocket on the outside, it also has a pocket on the inside, allowing for neat storage. Recommended for everyday use as well as for commuting to work or school.
(Left) Tote bag 3,300 yen + TAX *3
When the drawstring part is expanded, it can hold A4 size items. It comes with a removable shoulder strap that matches the handle tape, making it suitable for a wide range of uses.
(Right) Tri-fold wallet 2,900 yen + TAX *4
This tri-fold wallet, which is very popular from niko and …, now features a contrasting detail design that matches the bag.
(Left) Bag with wallet functionality 3,300 yen + TAX *4
A mini bag with wallet functionality, with a rubber logo that gives it a sporty impression. The round pouch with the logo printed on it is removable, and it can also be used as a coin purse.
(Right) Bag with wallet functionality 3,300 yen + TAX *4
A mini bag with wallet functionality, with a rubber logo that gives it a sporty impression. An accent color is used on the inside for a casually stylish look.
(Left) Mini wallet with shoulder strap 2,900 yen + TAX *4
The shoulder strap is detachable, so it can be used for a wide range of purposes.
(Right) L-shaped wallet 2,500 yen + TAX *4
This L-shaped wallet has a rubber logo that gives it a sporty impression. It is compact, so it won't take up too much space even when put in a trendy mini bag and is sure to be a great help.
*1 Limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
*2 Not sold at some stores
*3 Available in 5 colors, of which khaki and purple are limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
*4 Available in 5 colors, of which khaki is limited to mozo wonder city store, AEON Mall Asahikawa Nishi store, Kobe Harborland Umie store and web store
Release date: Friday, August 21st
Available at: niko and… All domestic stores, some overseas stores (Taiwan, mainland China), dot st, ZOZOTOWN, Rakuten Fashion
*Release dates may vary depending on the store.
■About HeM
Launched in Japan in 1999. This popular brand features a distinctive logo designed by Markus Kiersztan, a renowned German creator who has worked on advertising and art direction for numerous well-known brands, and is known for its simple yet catchy designs.
■About niko and ...
niko and ... is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Offering a lineup of items that are not only practical but also humorous, niko and ... aims to "encounter" unexpected surprises and discoveries that will eventually "fit" your lifestyle. Based on this message, the brand is expanding its business to men and women in their 20s and 30s. It operates 146 stores nationwide (including the online store as of the end of July 2020).
<Official Web Store .st (Dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 20 brands across the group, including "Global Work," "Niko and," and "Lowrys Farm." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
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