MNC New York Co., Ltd. / Be-A Japan Co., Ltd. will begin stocking beauty brand SIMPLISSE, hair accessory brand France Luxe, and the popular ultra-absorbent period panty brand Be-A at the daily life library "ISETAN Seed -Daily index-" on the first floor of the main building of Isetan Shinjuku.
SIMPLISSE
Since its inception, SIMPLIS has focused on developing products that are "truly good, necessary, and sustainable." All six supplements, developed with great care by CEO and beauty expert Minako Yamamoto over many years, will now be available at ISETAN Seed, ISETAN ONLINE, and meeco.
Simplice's supplements, which have many fans among beauty-conscious models, actresses, TV personalities, and influencers, contain no preservatives, colorings, flavorings, sweeteners, or other unnecessary ingredients, and each supplement is individually packaged in special film to keep the generous amount of nutrients fresh. Safe and secure supplements that are close to the body make this a product lineup that is in high demand, especially now when people want to boost their health and immunity.
Total of 6 types:
Simplis Sun Care Pro 30 bags 8,600 yen + tax (A supplement that protects from strong sunlight. It provides strong support from within the skin, even for areas that are difficult to protect against UV rays, such as the eyes, scalp, and frequently washed hands)
Simplis Sensual Nen M Care 30 bags 8,700 yen + tax (Focusing on dry mucous membranes in the delicate areas, as well as the eyes, nose, and mouth, supporting daily moisture from within)
Simplis Perfect D Plus+ 30 bags 10,200 yen + tax (Addresses concerns about dietary carbohydrates, overeating, and excess carbohydrate accumulation)
Simplis Perfect Lipo Out 30 bags 8,800 yen + tax (Fried foods, butter, and cream! Foods that use oil are my favorites! We support the wishes of dieters like you.)
・Simplis Total Program 27 60 bags 12,000 yen + tax (Provides total support for essential nutrients that tend to be lacking in an unbalanced diet, such as a lack of vegetables or eating out too often)
・Simplis Women's Balance 30+ 30 bags 12,600 yen + tax (Supports a comfortable and pleasant daily life by addressing the various imbalances that women cannot ignore.)
To celebrate the opening of ISETAN Seed, we are releasing a collaboration kit with the City Poly Pouch of Borders at Balcony (https://www.bordersatbalcony.com/), a hugely popular apparel brand that supports women brimming with positive charm, inspired by the lifestyle of a modern woman who is both real and elegant, whose value increases simply by wearing it.
This is a miniature version of the City Bag, a huge hit from Borders at Balcony's 2020SS collection, and is the perfect mini pouch for carrying around supplements, small items, and even pocket tissues. It also makes a great gift for adults.
SIMPLISSE x BORDERS collaboration kit (12 types in total) 17,000 yen + tax ~ 20,000 yen + tax
Contents:
・SIMPLIS supplements (Choose from 6 types. The price of the collaboration kit varies depending on the product)
・Borders at Balcony City poly pouch (white or black)
・SIMPLISSE Total Program 27 limited edition mini pack (14 bags)
・SIMPLISSE x BORDERS at BALCONY original sticker (Limited quantity, sticker giveaway will end when stock runs out)
Bear
Bé-A is a brand of ultra-absorbent period shorts that went on sale on July 30th this year and allow you to get through your period just by wearing them, without the need for traditional sanitary products.
Thanks to your support, they sold out on the first day of release. The crowdfunding campaign on CAMPFIRE, which ran for 45 days from June 1st, had a total of 9,063 backers and raised a total of 124 million yen.
Bé-A, which sells out immediately upon release, will be available in a physical store for the first time to coincide with the opening of ISETAN Seed!
4 types available:
Bear Signature Panties (Super Absorbent Period Panties) 6,900 yen + tax
"Bear Silk Napkins (Cloth Napkins)" 3,800 yen + tax
"Bear Silk Napkins (Cloth Napkins) 2-Piece Set" 7,000 yen + tax
"Bear Washing Powder (Powder Detergent for Blood) 200g" 2,300 yen + tax
Since its release, we have received feedback from many people who have tried the product, including not only able-bodied people but also people with physical disabilities and the LGBTQ community. They have expressed their desire to see the product in person, their desire to purchase one soon as it continues to sell out, and their desire to purchase more after having purchased through crowdfunding or an online site. Thanks to these and other happy comments, we have finally reached this day.
*Until now, absorbent period panties have typically only had enough absorbency to catch leakage when wearing a tampon. Bé-A's Bare Signature Panties are designed to absorb approximately three times the average amount of menstrual blood (30ml to 50ml) that an adult woman experiences on the second day of her period (approximately 120ml/12 tampons), and are designed to be used without tampons or napkins. Therefore, we have dubbed them "ultra-absorbent."
France Lux
Born in a historic French factory that has been in business for over a century, it is still carefully crafted by artisans today. We offer a range of products made with the finest materials, each one lovingly created.
Less likely to leave marks from tying! Regardless of hair type or volume, your hair will stay tangle-free and securely in place!
The ponytail tube (hair tie) is synonymous with France Luxe and is the hair tie with the highest repeat purchase rate, a huge hit product with over 120,000 sold annually. We are opening a "Ponytail Tube Bar" exclusively at ISETAN Seed, where you can choose eight ponytail tubes in your favorite color.
The ponytail tubes (8 tubes) you choose will be available for purchase in an original France Luxe clear pouch exclusive to Isetan. A greeting card is included inside the pouch, making it the perfect casual and thoughtful gift. 。 English:
France Lux Ponytail Tube Bar (8 pieces) 2,300 yen + tax
*As a "Pink Ribbon Support Product," a portion of the sales from the ponytail tubes will be donated to the Japan Cancer Society's "Smile Fund," which raises awareness of early detection, diagnosis, and treatment of breast cancer and provides support to patients.
◆Store Information
"ISETAN Seed -Daily index-," 1st floor, Main Building, Isetan Shinjuku Store
Based on customer feedback such as "Department stores are so big that I don't know where everything is," "I want something, but I can't find it," and "I want to avoid staying for too long," the area concept is "a guide map for connecting," and this new space allows customers to discover products. It offers a selection of approximately 1,300 items from approximately 100 brands selected from each floor of Isetan Shinjuku Store. We have selected the best brands and items for everyday use from throughout the Isetan Shinjuku store. Even if you don't see a specific brand you're looking for, stopping by this shop will offer new discoveries. We also aim to be a place where customers can learn about the background and stories behind the products, rather than just purchasing them.
Opening Date: Wednesday, September 2, 2020
Address: ISETAN Seed, 1F, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 10:00 AM - 8:00 PM
Click here for company press release details
SIMPLISSE
Since its inception, SIMPLIS has focused on developing products that are "truly good, necessary, and sustainable." All six supplements, developed with great care by CEO and beauty expert Minako Yamamoto over many years, will now be available at ISETAN Seed, ISETAN ONLINE, and meeco.
Simplice's supplements, which have many fans among beauty-conscious models, actresses, TV personalities, and influencers, contain no preservatives, colorings, flavorings, sweeteners, or other unnecessary ingredients, and each supplement is individually packaged in special film to keep the generous amount of nutrients fresh. Safe and secure supplements that are close to the body make this a product lineup that is in high demand, especially now when people want to boost their health and immunity.
Total of 6 types:
Simplis Sun Care Pro 30 bags 8,600 yen + tax (A supplement that protects from strong sunlight. It provides strong support from within the skin, even for areas that are difficult to protect against UV rays, such as the eyes, scalp, and frequently washed hands)
Simplis Sensual Nen M Care 30 bags 8,700 yen + tax (Focusing on dry mucous membranes in the delicate areas, as well as the eyes, nose, and mouth, supporting daily moisture from within)
Simplis Perfect D Plus+ 30 bags 10,200 yen + tax (Addresses concerns about dietary carbohydrates, overeating, and excess carbohydrate accumulation)
Simplis Perfect Lipo Out 30 bags 8,800 yen + tax (Fried foods, butter, and cream! Foods that use oil are my favorites! We support the wishes of dieters like you.)
・Simplis Total Program 27 60 bags 12,000 yen + tax (Provides total support for essential nutrients that tend to be lacking in an unbalanced diet, such as a lack of vegetables or eating out too often)
・Simplis Women's Balance 30+ 30 bags 12,600 yen + tax (Supports a comfortable and pleasant daily life by addressing the various imbalances that women cannot ignore.)
To celebrate the opening of ISETAN Seed, we are releasing a collaboration kit with the City Poly Pouch of Borders at Balcony (https://www.bordersatbalcony.com/), a hugely popular apparel brand that supports women brimming with positive charm, inspired by the lifestyle of a modern woman who is both real and elegant, whose value increases simply by wearing it.
This is a miniature version of the City Bag, a huge hit from Borders at Balcony's 2020SS collection, and is the perfect mini pouch for carrying around supplements, small items, and even pocket tissues. It also makes a great gift for adults.
SIMPLISSE x BORDERS collaboration kit (12 types in total) 17,000 yen + tax ~ 20,000 yen + tax
Contents:
・SIMPLIS supplements (Choose from 6 types. The price of the collaboration kit varies depending on the product)
・Borders at Balcony City poly pouch (white or black)
・SIMPLISSE Total Program 27 limited edition mini pack (14 bags)
・SIMPLISSE x BORDERS at BALCONY original sticker (Limited quantity, sticker giveaway will end when stock runs out)
Bear
Bé-A is a brand of ultra-absorbent period shorts that went on sale on July 30th this year and allow you to get through your period just by wearing them, without the need for traditional sanitary products.
Thanks to your support, they sold out on the first day of release. The crowdfunding campaign on CAMPFIRE, which ran for 45 days from June 1st, had a total of 9,063 backers and raised a total of 124 million yen.
Bé-A, which sells out immediately upon release, will be available in a physical store for the first time to coincide with the opening of ISETAN Seed!
4 types available:
Bear Signature Panties (Super Absorbent Period Panties) 6,900 yen + tax
"Bear Silk Napkins (Cloth Napkins)" 3,800 yen + tax
"Bear Silk Napkins (Cloth Napkins) 2-Piece Set" 7,000 yen + tax
"Bear Washing Powder (Powder Detergent for Blood) 200g" 2,300 yen + tax
Since its release, we have received feedback from many people who have tried the product, including not only able-bodied people but also people with physical disabilities and the LGBTQ community. They have expressed their desire to see the product in person, their desire to purchase one soon as it continues to sell out, and their desire to purchase more after having purchased through crowdfunding or an online site. Thanks to these and other happy comments, we have finally reached this day.
*Until now, absorbent period panties have typically only had enough absorbency to catch leakage when wearing a tampon. Bé-A's Bare Signature Panties are designed to absorb approximately three times the average amount of menstrual blood (30ml to 50ml) that an adult woman experiences on the second day of her period (approximately 120ml/12 tampons), and are designed to be used without tampons or napkins. Therefore, we have dubbed them "ultra-absorbent."
France Lux
Born in a historic French factory that has been in business for over a century, it is still carefully crafted by artisans today. We offer a range of products made with the finest materials, each one lovingly created.
Less likely to leave marks from tying! Regardless of hair type or volume, your hair will stay tangle-free and securely in place!
The ponytail tube (hair tie) is synonymous with France Luxe and is the hair tie with the highest repeat purchase rate, a huge hit product with over 120,000 sold annually. We are opening a "Ponytail Tube Bar" exclusively at ISETAN Seed, where you can choose eight ponytail tubes in your favorite color.
The ponytail tubes (8 tubes) you choose will be available for purchase in an original France Luxe clear pouch exclusive to Isetan. A greeting card is included inside the pouch, making it the perfect casual and thoughtful gift. 。 English:
France Lux Ponytail Tube Bar (8 pieces) 2,300 yen + tax
*As a "Pink Ribbon Support Product," a portion of the sales from the ponytail tubes will be donated to the Japan Cancer Society's "Smile Fund," which raises awareness of early detection, diagnosis, and treatment of breast cancer and provides support to patients.
◆Store Information
"ISETAN Seed -Daily index-," 1st floor, Main Building, Isetan Shinjuku Store
Based on customer feedback such as "Department stores are so big that I don't know where everything is," "I want something, but I can't find it," and "I want to avoid staying for too long," the area concept is "a guide map for connecting," and this new space allows customers to discover products. It offers a selection of approximately 1,300 items from approximately 100 brands selected from each floor of Isetan Shinjuku Store. We have selected the best brands and items for everyday use from throughout the Isetan Shinjuku store. Even if you don't see a specific brand you're looking for, stopping by this shop will offer new discoveries. We also aim to be a place where customers can learn about the background and stories behind the products, rather than just purchasing them.
Opening Date: Wednesday, September 2, 2020
Address: ISETAN Seed, 1F, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Hours: 10:00 AM - 8:00 PM
Click here for company press release details
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