Parfums Christian Dior will be holding a limited-time event, "Dior Rouge City," at The Stage in the main building of Isetan Shinjuku from August 26 to September 1, 2020.

Dior Rouge City is this summer's hottest destination, dyed in Dior's signature color, red. Looks and special sets will be available, evoking the chic streets of Paris, such as the Champs-Élysées and Saint-Germain-des-Prés. In addition, the special website for this event will be packed with digital content exclusive to this period, such as online consultations and Dior Try-On, which allows you to try on lip products virtually. Why not treat yourself to a special experience this summer vacation at "Dior Rouge City," available both online and offline?



Experience Dior's total beauty in the streets of Paris

We'll be showcasing Dior's signature lipstick, Rouge Dior, and popular lip care items, as well as three looks inspired by "Parisienne," including items exclusive to Isetan. You can experience Dior's total beauty offerings, including the fresh rose-scented couture fragrance "Miss Dior" and the innovative anti-aging skincare*1 "Capture Totale."

Enjoy a special experience online!

A special website for Dior Rouge City, inspired by Paris, will be available for a limited time. You can enjoy events from the comfort of your own home, such as online video consultations with Dior beauty consultants and Dior Try-On, where you can try on popular lip colors. What's more, those who add the website as a LINE friend will receive a special Dior Rouge City wallpaper. Explore the website and immerse yourself in the feeling of traveling to Paris.

Isetan-exclusive sets also available

Event-exclusive colors of Dior Addict Stellar Gloss and Diorskin Rouge Blush, inspired by Parisian women, will also be available. In addition, five special sets, ranging from makeup sets to skincare and fragrances inspired by Parisian women from the three districts of "Champs-Élysées", "Saint-Germain-des-Prés", and "Avenue Montaigne", will be sold at special prices only available at the event.

Special gifts as well

Customers who make a purchase at this event will receive special gifts, depending on the amount of their purchase, such as coasters with lovely illustrations of Paris and macarons*2 created in collaboration with Dior and Pierre Hermé Paris. Time spent in a Parisian cafe is an important part of the Parisian lifestyle. Enjoy this relaxing moment in the comfort of your own home.

*1 Care appropriate for age
*2 Macarons are only available to those who purchase at the Isetan event venue


Rouge Dior
Rouge Dior Matte
17 colors available 4,200 yen (excluding tax)

Isetan Shinjuku store exclusive


Limited quantity
Dior Addict Stellar Gloss
3,600 yen each (excluding tax)


Limited quantity item
Diorskin Rouge Blush 169
5,700 yen (excluding tax)


*As limited items are limited in quantity, we apologize if they are sold out.


Dior Rouge City
Dates: Wednesday, August 26th – Tuesday, September 1st, 2020
Location: Isetan Shinjuku Main Building, 1st Floor = The Stage
Inquiries: Dior, Isetan Shinjuku Main Building, 1st Floor
03-3350-6097
URL: https://rougecity.i-dior.jp/



Limited Quantity
Champs-Élysées Set 13,200 yen (excluding tax)
Set Contents:
・ 5 Couleurs Couture 689
・Dior Addict Lip Maximizer 001
・Diorshow Iconic Overcurl Mascara 090


Limited Quantity
Saint-Germain-des-Prés Set 13,200 yen (excluding tax)
Set contents:
・5 Couleurs Couture 879
・Dior Addict Lip Maximizer 001
・Diorshow Iconic Overcurl Mascara 090


Limited Quantity
Montaigne Set 13,200 yen (excluding tax)
Set contents:
・5 Couleurs Couture 649
・Dior Addict Lip Maximizer 001
・Diorshow Iconic Overcurl Mascara 090


Limited Quantity
Dior Snow Bestseller Set 11,300 yen (excluding tax)
Set contents:
・Dior Snow Light Essence Lotion 175mL
・Dior Snow Ultimate UV Shield 50+ 30mL


Limited quantity item
Miss Dior Hand Care Set 8,900 yen (excluding tax)
Set contents:
・Miss Dior Blooming Bouquet 30mL
・Miss Dior Hand Cream 50mL

*Limited edition items are limited in quantity, so we apologize if they are out of stock.



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