French premium casual brand LACOSTE will release the "STORM 96" sneaker, a collaboration with Concepts, a Boston-based select shop that leads the way in American street culture mix style, including skateboarding.
The backdrop for this collaboration is the city of Boston. As mentioned above, Concepts is a Boston shop, while Lacoste is the birthplace of the "crocodile," which marked a major turning point in the brand's founding. Back in August 1923, René Lacoste, as a young tennis player, visited the city to compete in the Davis Cup. The nickname "The Crocodile," which describes his playing style, was coined here by a reporter from the Boston Evening Transcript. Boston and America are essential places to talk about Lacoste's history, as evidenced by the following statement from René: "What has deeply impressed me is the American temperament and generosity. I have always tried to be both French and American." The base of this collaborative model is the "STORM 96," a reinterpretation of Lacoste's first running shoe, the "VELOCITY," released in 1996. This model was chosen because Concepts was founded in the same year. In addition to the retro '90s feel of the base model, the shoe is decorated with rainbow-colored CONCEPTS x LACOSTE logo and gold-tipped shoelaces, exclusive to this collaboration. The tongue is fitted with patches representing Concepts locations around the world, allowing you to change them out depending on your mood, a unique feature that is typical of Concepts. Furthermore, the special packaging for this model, which pays homage to the Boston Evening Transcript anecdote, will tickle the hearts of enthusiasts.
CMA0137 216 18,000 yen (excluding tax)
Tarek Hassan, Founder and CEO of Concepts, had this to say about the collaboration: "I am very pleased to have the opportunity to collaborate with a brand like Lacoste, which is rooted in tradition and continues to weave its legend. Lacoste is a highly trusted brand with unwavering principles. For over 85 years, it has maintained its classic aesthetic without being swayed by trends. This collection embodies the essence of that brand."
CONCEPTS x LACOSTE STORM 96 will be released in a limited edition of only 650 pairs worldwide. In Japan, it will be available for purchase from the Lacoste online store (www.lacoste.jp) from August 14th.
Click here for company press release details
The backdrop for this collaboration is the city of Boston. As mentioned above, Concepts is a Boston shop, while Lacoste is the birthplace of the "crocodile," which marked a major turning point in the brand's founding. Back in August 1923, René Lacoste, as a young tennis player, visited the city to compete in the Davis Cup. The nickname "The Crocodile," which describes his playing style, was coined here by a reporter from the Boston Evening Transcript. Boston and America are essential places to talk about Lacoste's history, as evidenced by the following statement from René: "What has deeply impressed me is the American temperament and generosity. I have always tried to be both French and American." The base of this collaborative model is the "STORM 96," a reinterpretation of Lacoste's first running shoe, the "VELOCITY," released in 1996. This model was chosen because Concepts was founded in the same year. In addition to the retro '90s feel of the base model, the shoe is decorated with rainbow-colored CONCEPTS x LACOSTE logo and gold-tipped shoelaces, exclusive to this collaboration. The tongue is fitted with patches representing Concepts locations around the world, allowing you to change them out depending on your mood, a unique feature that is typical of Concepts. Furthermore, the special packaging for this model, which pays homage to the Boston Evening Transcript anecdote, will tickle the hearts of enthusiasts.
CMA0137 216 18,000 yen (excluding tax)
Tarek Hassan, Founder and CEO of Concepts, had this to say about the collaboration: "I am very pleased to have the opportunity to collaborate with a brand like Lacoste, which is rooted in tradition and continues to weave its legend. Lacoste is a highly trusted brand with unwavering principles. For over 85 years, it has maintained its classic aesthetic without being swayed by trends. This collection embodies the essence of that brand."
CONCEPTS x LACOSTE STORM 96 will be released in a limited edition of only 650 pairs worldwide. In Japan, it will be available for purchase from the Lacoste online store (www.lacoste.jp) from August 14th.
Click here for company press release details
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