GU, whose brand message is "YOUR FREEDOM: The freedom to reinvent yourself," will begin selling the first batch of bags developed in collaboration with customers through "GU BAG LAB," a project launched in December last year to develop products based on customer feedback, at GU stores nationwide and online starting August 11th.
"GU BAG LAB" is the second project following "GU SHOES LAB" to sincerely listen to customer feedback and achieve low prices while focusing on quality that satisfies customers. While bags are important items that add color to fashion, they also need to be easy to use for various occasions. Therefore, to address customers' potential needs and concerns, the project was launched to develop "fashionable and usable bags for everyday life." Aiming to create bags that are easy to use every day, the project focuses on both design and functionality in product development.
As the first product from "GU BAG LAB," we have completed the "Light & Soft Leather Touch Bag," which is packed with things that customers "really want" and is perfect for commuting to work or school, as well as any other occasion. Based on customer feedback such as "I want a bag that can be used for commuting and has enough storage space to easily fit my work tools" and "Since it's something I use every day, a light and easy-to-use design is ideal," we have created a lineup of two types: a tote bag and a shoulder bag. This lineup achieves outstanding storage capacity by carefully designing the number and placement of pockets for easy organization, while achieving surprising lightness thanks to the carefully selected materials. Also, in response to women's concerns, such as "my bag gets saggy when I put it on the floor," or "I want to keep everything together, but it's a hassle if it's too heavy, and too big isn't trendy," we have carefully considered size, storage capacity, lightness, functionality, and design to create items that will make your daily life stylish and comfortable.
"GU BAG LAB" special page: https://www.gu-global.com/jp/ja/feature/baglab/pc/
Light & Soft Leather Touch Tote Bag
This tote bag is made of soft leather and is easy to use every day, making it suitable for formal occasions like commuting to work or school, as well as casual wear. In response to concerns such as "I don't want to carry two bags, one for my laptop and one for my laptop," or "It's heavy and my shoulders hurt because it's filled with my laptop and documents," we have pursued lightness and reduced the weight to approximately 450g, resulting in an astonishingly light bag. With a focus on ease of organization, the number and placement of pockets have been carefully designed to provide outstanding storage capacity. A stylish design made with soft materials. In response to feedback that tote bags made of soft materials tend to sag when placed down, we've added a stitching finish that prevents sagging and makes them less likely to tip over. In response to concerns that the handles dig into the shoulders and cause pain, we've sewn a single piece of material folded in half to prevent shoulder pain even when carrying heavy loads. We also pursued a beautiful appearance when slung over the shoulder, designing the bag with an exquisite width. Furthermore, the length is perfect for carrying it over the shoulder, even in the fall and winter seasons, even when wearing an outer layer, making it suitable for use in any season.
In response to feedback that "I want storage capacity that can easily fit work tools," we've created a wide gusset for outstanding storage capacity.
Light & Soft Leather Touch Shoulder Bag
This shoulder bag comes in a wide variety of colors, making it easy to coordinate with any outfit. In response to requests for a bag that is small but still large enough to hold the bare essentials for an outing, we have achieved a compact size by using soft materials and paying particular attention to the stitching. It has enough storage capacity to fit a long wallet and a 500ml plastic bottle. A design that women will appreciate has been eliminated, as the interior dividers can be rolled up and stored, making it possible to carry items such as cardigans when there is a large temperature difference between indoors and outdoors. The bag features zippered pockets on the outside and inside, making it easy to organize.
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"GU BAG LAB" is the second project following "GU SHOES LAB" to sincerely listen to customer feedback and achieve low prices while focusing on quality that satisfies customers. While bags are important items that add color to fashion, they also need to be easy to use for various occasions. Therefore, to address customers' potential needs and concerns, the project was launched to develop "fashionable and usable bags for everyday life." Aiming to create bags that are easy to use every day, the project focuses on both design and functionality in product development.
As the first product from "GU BAG LAB," we have completed the "Light & Soft Leather Touch Bag," which is packed with things that customers "really want" and is perfect for commuting to work or school, as well as any other occasion. Based on customer feedback such as "I want a bag that can be used for commuting and has enough storage space to easily fit my work tools" and "Since it's something I use every day, a light and easy-to-use design is ideal," we have created a lineup of two types: a tote bag and a shoulder bag. This lineup achieves outstanding storage capacity by carefully designing the number and placement of pockets for easy organization, while achieving surprising lightness thanks to the carefully selected materials. Also, in response to women's concerns, such as "my bag gets saggy when I put it on the floor," or "I want to keep everything together, but it's a hassle if it's too heavy, and too big isn't trendy," we have carefully considered size, storage capacity, lightness, functionality, and design to create items that will make your daily life stylish and comfortable.
"GU BAG LAB" special page: https://www.gu-global.com/jp/ja/feature/baglab/pc/
Light & Soft Leather Touch Tote Bag
This tote bag is made of soft leather and is easy to use every day, making it suitable for formal occasions like commuting to work or school, as well as casual wear. In response to concerns such as "I don't want to carry two bags, one for my laptop and one for my laptop," or "It's heavy and my shoulders hurt because it's filled with my laptop and documents," we have pursued lightness and reduced the weight to approximately 450g, resulting in an astonishingly light bag. With a focus on ease of organization, the number and placement of pockets have been carefully designed to provide outstanding storage capacity. A stylish design made with soft materials. In response to feedback that tote bags made of soft materials tend to sag when placed down, we've added a stitching finish that prevents sagging and makes them less likely to tip over. In response to concerns that the handles dig into the shoulders and cause pain, we've sewn a single piece of material folded in half to prevent shoulder pain even when carrying heavy loads. We also pursued a beautiful appearance when slung over the shoulder, designing the bag with an exquisite width. Furthermore, the length is perfect for carrying it over the shoulder, even in the fall and winter seasons, even when wearing an outer layer, making it suitable for use in any season.
In response to feedback that "I want storage capacity that can easily fit work tools," we've created a wide gusset for outstanding storage capacity.
Light & Soft Leather Touch Shoulder Bag
This shoulder bag comes in a wide variety of colors, making it easy to coordinate with any outfit. In response to requests for a bag that is small but still large enough to hold the bare essentials for an outing, we have achieved a compact size by using soft materials and paying particular attention to the stitching. It has enough storage capacity to fit a long wallet and a 500ml plastic bottle. A design that women will appreciate has been eliminated, as the interior dividers can be rolled up and stored, making it possible to carry items such as cardigans when there is a large temperature difference between indoors and outdoors. The bag features zippered pockets on the outside and inside, making it easy to organize.
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