Coach launches the "C001" watch collection. Quincy Brown is appointed global watch ambassador.

Aug 7, 2020
Coach has launched its new "C001" watch collection. The campaign features actor and musician Quincy Brown, marking his debut as Coach's global watch ambassador. Shot in New York by photographer Alessandro Simonetti and featuring Brown, a star known for his unique style and story, the campaign conveys the Coach spirit of "optimism," "inclusion," and "self-expression."


Designed for active lifestyles, “C001” is a collection that unexpectedly combines style, practicality and functionality.

"Quincy is the perfect ambassador for this collection. Not only is he true to himself and his artistry, passionate, driven and a good person who is conscious of the world we live in, he also embodies the authentic style that Coach stands for," said Dawn Hurley, vice president, Coach Watches Movado Group.

Meanwhile, Brown said: "Working with Coach has been a dream of mine as there are many aspects to it that go beyond fashion. Not only do we share the same values, but Coach has always accepted me for who I am. It is priceless to have found this partnership and I am honored to have been able to be a part of the ”C001” watch campaign. I believe that in our lives, especially in times like these, time is the most precious asset. We all have 24 hours in a day, but how we use that limited time determines the kind of person we become."




“C001” Models worn by Quincy (all prices from top excluding tax, currently on sale):
W1697 58,000 yen
W1700 45,000 yen
W1699 45,000 yen

Material: Ion-plated case, buckle-type rubber strap, mineral crystal
Case size: Approximately 45mm
Movement: Quartz
Water Resistance: 3 ATM

Three other models will be released sequentially.

Designed with technology and style in mind, the collection features six styles with a variety of options to complement any occasion, from rubber straps to stainless steel and ion-plated bracelets. All models feature a unique world time analog-digital movement, removable case guards and layered dials showcasing Coach's iconic colors and patterns.

To celebrate the launch of this collection, Coach and Movado Group have made a donation to Feeding America(R), the nation's largest food relief NGO, dedicated to connecting people with food and eradicating hunger, a cause close to the hearts of both Coach and Braun. For more information, visit feedingamerica.org.

About Coach
Coach is a global brand offering modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has long been recognized for its quality craftsmanship and confident New York style. With a design approach fueled by a modern vision, Coach reimagines luxury for today with authenticity, innovation and style. Coach products are sold in approximately 55 countries through a network of directly operated stores, travel retail shops, wholesale and franchise locations, and online at coach.com. Coach is a Tapestry, Inc. owned brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.

About Movado Group
Movado Group, Inc. designs, distributes and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE® and SCUDERIA FERRARI® watches worldwide, and operates Movado stores in the United States and Canada.


EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; #CoachNY


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