Bottega Veneta presents Summer 25.

Courtesy of BOTTEGA VENETA
The collection celebrates a new sense of power dressing—the power of sincerity, playfulness, and chic awkwardness. Through clothing and accessories, the characters rediscover who they once were and discover who they are—the person they became after transforming through adolescence. In flow and movement, the silhouettes express the adventures of everyday life. Children play adults, depicted in disproportionate silhouettes. Pre-existing adult glamour and refinement are shattered, destroyed, creased, disrupted, and reconstructed. Underlying this nonchalance is a carefree energy of discovery and experimentation, infusing Italian sophistication with the joyous and fearless energy of youth.

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Familiar characters from previous shows once again take center stage in their own lives: an Italian entrepreneur builds his own playground; a businessman carries his daughter's pink backpack to school; teenagers wander aimlessly; a chic Milanese shops at the supermarket; and little girls and boys dress in their parents' suits and imagine what they'll be like as adults someday. It's packed with the fun and excitement of dressing up.

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Material experimentation is also thriving. Leather is transformed, as in a flowing, all-leather sequined evening dress, while classic tailored fabrics and motifs are disrupted. Tropical-weight merino wool jacquard fabrics mimic stonewashed denim, crafted with impeccable tailoring. The recurring grunge flannel shirt, crafted from heavy cotton, evokes traditional couture tailoring with its structured construction. Meanwhile, striped shirt fabrics are broken down with faded lines, the large herringbone patterns of business attire are miniaturized, and pinstripes are reimagined and oversized.

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Accessories are once again approached with emotion. Supermarket bags conceal intricate craftsmanship, elevating the disposable to a precious object. A pink toy dream house is transformed into a coveted clutch bag. A new bricolage of materials undergoes the same process of transformation as the characters who carry them, each one individually and uniquely crafted using traditional methods. The Andiamo single-handle bag features a sleek, classic exterior, but inside, a bright, bold tramezza (compartment) in a curved, smiling shape.

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Animal motifs permeate the collection, from the brand's logo to bold prints, from rabbit lapels to fish stoles. Frogs, symbols of transformation, and rabbits, symbols of rebirth and good fortune, are particularly prevalent. Frogs roam free as movable jewelry, brooches pinned in unexpected places, clinging to shoe heels, or wrapped around fingers, hopping and pinning. Cute bunnies populate the collection in bold white, pink and black, hopping and romping across categories from fluffy mules to leather tees featuring "Si-Si" graphics.

Courtesy of BOTTEGA VENETA
Courtesy of BOTTEGA VENETA
Courtesy of BOTTEGA VENETA
Courtesy of BOTTEGA VENETA


Inquiries:
Bottega Veneta Japan
TEL: 0120-60-1966