On April 24th, UNDERCOVER's concept store, MADSTORE UNDERCOVER, located on the first floor of Shibuya Parco Part 1 (15-1 Udagawacho, Shibuya-ku, Tokyo), will launch its new line, "MAD." "MAD" will sell T-shirts (priced from 6,000 to 8,000 yen), coach jackets (13,000 yen), hats (from 5,500 yen), sunglasses (from 6,800 yen), and more, all at affordable prices, reflecting the brand's desire to promote itself to a new generation with the keyword "MAD." There will also be a wide selection of accessories, including stickers (from 300 yen), wristbands (from 2,000 yen), and can-holder koozies (from 500 yen). In addition, the store will also be selling a stole (5,000 yen) produced by Buff, a Spanish headwear manufacturer.