ACRO Co., Ltd. will release the Autumn & Winter collection "Deep Stylish" from Amplitude, the high-prestige makeup brand that achieves "cool, mature beauty," on August 5th. Classic yet modern, luxurious yet simple, this ambivalent beauty is precisely what style is. The brand proposes a "stylish face" woven with a dignified gaze that conceals a strong will. The collection will feature 25 varieties in six categories, priced from 3,300 to 6,000 yen, including the brand's first liquid eyeliner, "Long-Lasting Liquid Eyeliner," which creates the "dignified gaze" that is the symbol of the collection; "Conspicuous Double Eyes," which creates nuanced shadows with two colors of different textures; "Conspicuous Mono Cheeks," which creates a pure, healthy complexion; "Conspicuous Lips," which adds an elegant touch to lips with a metallic shine; "Clear Lip Coat," which can be layered over lipstick to maintain a fresh-applied finish and shine; and "Conspicuous Nail Color," which introduces new colors with a luxurious metallic shine.
Amplitude Autumn&Winter Collection 2020 Image
Amplitude Autumn & Winter Collection 2020 Model Visuals
【What is Amplitude?】
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth of human beings," such as the richness of the soul, the profoundness of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose "faces" that give women confidence as individuals and bring courage to their daily lives. Created by Creative Director RUMIKO, who advocates for the beauty of Japanese women that is accepted worldwide, this brand brings out the coolness that mature women should possess.
【Product lineup】
All items will be released on Wednesday, August 5, 2020
■Eyes
Amplitude Long-Lasting Liquid Eyeliner 6 colors total 4,300 yen each (excluding tax)
Amplitude Conspicuous Double Eyes 4 new colors 6,000 yen each (excluding tax)
■Cheeks
Amplitude Conspicuous Mono Cheeks 4 colors total 5,800 yen each (excluding tax)
■Lips
Amplitude Conspicuous Lips 6 new colors 4,500 yen each (excluding tax)
Amplitude Clear Lip Coat 1 type total 3,300 yen (excluding tax)
■Nails
Amplitude Conspicuous Nail Color 4 new colors 3,500 yen each (excluding tax)
[Product Overview]
Classical thickness, delicate thinness
For those with style, with dignified lines that conceal a strong will
Amplitude Long Lasting Liquid Eyeliner 03 Deep Purple
This liquid eyeliner creates the determined gaze that is symbolic of those with style. From thin, delicate lines to thick, powerful lines, the generous volume and tapered flat brush allow you to create the look you want with just one stroke. Its greatest feature is its ability to beautifully create a variety of eye line makeup looks, from classic boldness to a flicked-up outer corner.
It is formulated with a high concentration of fine pigments, and its dense yet carefully calculated color that instantly blends into the eyelids allows you to create a striking eye line without any mistakes. It also comes in six colors, including navy, which has more nuance than black, moss green, which creates a natural shadow, and burgundy and deep purple, which blend well with Japanese eye lines, allowing you to create a captivating eye line that will captivate everyone.
*Water-resistant formula that is resistant to water and sweat.
Amplitude Long-Lasting Liquid Eyeliner Available in 6 colours, 4,300 yen each (excl. tax)
Two colours with different textures complement each other
Double Eyes is a style that embodies style through layering, creating mysterious depth
Amplitude Conspicuous Double Eyes 10 Navy
Creating depth through layering is a style that Amplitude is particular about. The new Conspicuous Double Eyes shades combine two colors with different textures - "color and shine" and "cream base and powder" - to create nuanced shadows that simply can't be achieved with a single color, bringing impressive shadows to the eyes.
Brown and deep berry create a captivating gaze with a subtle yet emotional "transparency." Blue and navy complement each other, gradually creating a mysterious depth.
Amplitude Conspicuous Double Eyes 4 new colors 6,000 yen each (excluding tax)
Achieve a translucent, moisturized complexion and a subtle, pure flush
A cheek color with a silky finish
Amplitude Conspicuous Mono Cheeks 01 Light Beige
To enhance eye makeup, the focus of this fall, the single shade recreates the natural flush of dewy cheeks with subtle color payoff and highly transparent pearl. The moist formula, which contains a paste-like oil that melts at skin temperature, allows the powder to wet evenly and blend with the skin. Neither powder nor cream, the result is a moist, silky texture that blends seamlessly into the skin. The finish, which appears to be colored from within, evokes the feeling of warmth and is overflowing with vitality. In addition to the three natural yet dramatic complexions, the lineup also includes a light beige with a dewy texture that flatters the contours of the face.
Amplitude Conspicuous Mono Cheeks 4 colours available, 5,800 yen each (excl. tax)
A pearly sheen that sparkles on the surface
Lips with careful use of pearl to create mysterious and elegant lips
Amplitude Conspicuous Lips 14 Metallic Pale Beige
This season's Conspicuous Lips have a metallic shine that is both dazzling and elegant. The exquisitely smooth luster and delicate sparkle created by dotting several types of pearls among the sparkling surface of pearls, and the careful use of pearls, create a new, mysterious and elegant glow.
This gives nuance and depth to each color, beautifully highlighting the three-dimensional shape of the lips while beautifully portraying each individual's personality and assertiveness. This is a color proposal that will truly become your own style. Smooth application, light fit, and the scent of Earl Grey. Amplitude is particular about the formula that makes lip makeup incredibly comfortable.
Amplitude Conspicuous Lips 6 new colors 4,500 yen each (excluding tax)
Just layer it over your lipstick to maintain a fresh finish and beautiful luster for hours
A lipstick top coat that has successfully achieved a high level of color retention coating
Amplitude Clear Lip Coat
Just like a nail polish top coat, simply layer it over your lip color to maintain a fresh, fresh finish for hours and make it less likely to come off. Formulated primarily with oils that do not easily mix with the color. It gently coats your lip makeup, including the gloss and lip line, for a clear gloss-like finish that gives it a vibrant, fresh sheen like enamel.
It also doesn't transfer color, so your beauty will last for hours. Proper lip makeup grooming is sure to become the new standard for stylish people. Amplitude Clear Lip Coat, 1 type, 3,300 yen (excl. tax) Classical and modern. A stylish nail color created with a bold, dramatic new color. >
Amplitude Conspicuous Nail Color 28 Metallic Rose
Nail color is one of the most eloquent aspects of a person's style. It's part of fashion, but it also expresses who you are with just your fingertips. This season, we have created a lineup of four colors that convey style more clearly. Each color makes a clear statement and has drama, with classic and modern colors that are also on trend, and metallic shine that adds a luxurious touch of brilliance. Amplitude Conspicuous Nail Color - 4 new colors, ¥3,500 each (excluding tax) - Brand website: https://www.amplitude-beauty.com/ - Social media: (@amplitudebeauty) - Facebook: https://www.facebook.com/amplitudebeauty/ - Instagram: https://www.instagram.com/amplitudebeauty/ - Twitter: https://twitter.com/amplitudebeauty - #amplitudebeauty #amplitudeartists #amplitude #Amplitude #DeepStylish - Click here for company press release details. class="customstyle-box">The press releases included in this article are provided by PR TIMES Inc. and are published in their original form. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. directly (https://prtimes.jp/).
Amplitude Autumn&Winter Collection 2020 ImageAmplitude Autumn & Winter Collection 2020 Model Visuals【What is Amplitude?】
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth of human beings," such as the richness of the soul, the profoundness of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose "faces" that give women confidence as individuals and bring courage to their daily lives. Created by Creative Director RUMIKO, who advocates for the beauty of Japanese women that is accepted worldwide, this brand brings out the coolness that mature women should possess.
【Product lineup】
All items will be released on Wednesday, August 5, 2020
■Eyes
Amplitude Long-Lasting Liquid Eyeliner 6 colors total 4,300 yen each (excluding tax)
Amplitude Conspicuous Double Eyes 4 new colors 6,000 yen each (excluding tax)
■Cheeks
Amplitude Conspicuous Mono Cheeks 4 colors total 5,800 yen each (excluding tax)
■Lips
Amplitude Conspicuous Lips 6 new colors 4,500 yen each (excluding tax)
Amplitude Clear Lip Coat 1 type total 3,300 yen (excluding tax)
■Nails
Amplitude Conspicuous Nail Color 4 new colors 3,500 yen each (excluding tax)
[Product Overview]
Classical thickness, delicate thinness
For those with style, with dignified lines that conceal a strong will
Amplitude Long Lasting Liquid Eyeliner 03 Deep PurpleThis liquid eyeliner creates the determined gaze that is symbolic of those with style. From thin, delicate lines to thick, powerful lines, the generous volume and tapered flat brush allow you to create the look you want with just one stroke. Its greatest feature is its ability to beautifully create a variety of eye line makeup looks, from classic boldness to a flicked-up outer corner.
It is formulated with a high concentration of fine pigments, and its dense yet carefully calculated color that instantly blends into the eyelids allows you to create a striking eye line without any mistakes. It also comes in six colors, including navy, which has more nuance than black, moss green, which creates a natural shadow, and burgundy and deep purple, which blend well with Japanese eye lines, allowing you to create a captivating eye line that will captivate everyone.
*Water-resistant formula that is resistant to water and sweat.
Amplitude Long-Lasting Liquid Eyeliner Available in 6 colours, 4,300 yen each (excl. tax)
Two colours with different textures complement each other
Double Eyes is a style that embodies style through layering, creating mysterious depth
Amplitude Conspicuous Double Eyes 10 NavyCreating depth through layering is a style that Amplitude is particular about. The new Conspicuous Double Eyes shades combine two colors with different textures - "color and shine" and "cream base and powder" - to create nuanced shadows that simply can't be achieved with a single color, bringing impressive shadows to the eyes.
Brown and deep berry create a captivating gaze with a subtle yet emotional "transparency." Blue and navy complement each other, gradually creating a mysterious depth.
Amplitude Conspicuous Double Eyes 4 new colors 6,000 yen each (excluding tax)
Achieve a translucent, moisturized complexion and a subtle, pure flush
A cheek color with a silky finish
Amplitude Conspicuous Mono Cheeks 01 Light BeigeTo enhance eye makeup, the focus of this fall, the single shade recreates the natural flush of dewy cheeks with subtle color payoff and highly transparent pearl. The moist formula, which contains a paste-like oil that melts at skin temperature, allows the powder to wet evenly and blend with the skin. Neither powder nor cream, the result is a moist, silky texture that blends seamlessly into the skin. The finish, which appears to be colored from within, evokes the feeling of warmth and is overflowing with vitality. In addition to the three natural yet dramatic complexions, the lineup also includes a light beige with a dewy texture that flatters the contours of the face.
Amplitude Conspicuous Mono Cheeks 4 colours available, 5,800 yen each (excl. tax)
A pearly sheen that sparkles on the surface
Lips with careful use of pearl to create mysterious and elegant lips
Amplitude Conspicuous Lips 14 Metallic Pale Beige
This season's Conspicuous Lips have a metallic shine that is both dazzling and elegant. The exquisitely smooth luster and delicate sparkle created by dotting several types of pearls among the sparkling surface of pearls, and the careful use of pearls, create a new, mysterious and elegant glow.
This gives nuance and depth to each color, beautifully highlighting the three-dimensional shape of the lips while beautifully portraying each individual's personality and assertiveness. This is a color proposal that will truly become your own style. Smooth application, light fit, and the scent of Earl Grey. Amplitude is particular about the formula that makes lip makeup incredibly comfortable.
Amplitude Conspicuous Lips 6 new colors 4,500 yen each (excluding tax)
Just layer it over your lipstick to maintain a fresh finish and beautiful luster for hours
A lipstick top coat that has successfully achieved a high level of color retention coating
Amplitude Clear Lip CoatJust like a nail polish top coat, simply layer it over your lip color to maintain a fresh, fresh finish for hours and make it less likely to come off. Formulated primarily with oils that do not easily mix with the color. It gently coats your lip makeup, including the gloss and lip line, for a clear gloss-like finish that gives it a vibrant, fresh sheen like enamel.
It also doesn't transfer color, so your beauty will last for hours. Proper lip makeup grooming is sure to become the new standard for stylish people. Amplitude Clear Lip Coat, 1 type, 3,300 yen (excl. tax) Classical and modern. A stylish nail color created with a bold, dramatic new color. >
Amplitude Conspicuous Nail Color 28 Metallic RoseNail color is one of the most eloquent aspects of a person's style. It's part of fashion, but it also expresses who you are with just your fingertips. This season, we have created a lineup of four colors that convey style more clearly. Each color makes a clear statement and has drama, with classic and modern colors that are also on trend, and metallic shine that adds a luxurious touch of brilliance. Amplitude Conspicuous Nail Color - 4 new colors, ¥3,500 each (excluding tax) - Brand website: https://www.amplitude-beauty.com/ - Social media: (@amplitudebeauty) - Facebook: https://www.facebook.com/amplitudebeauty/ - Instagram: https://www.instagram.com/amplitudebeauty/ - Twitter: https://twitter.com/amplitudebeauty - #amplitudebeauty #amplitudeartists #amplitude #Amplitude #DeepStylish - Click here for company press release details. class="customstyle-box">The press releases included in this article are provided by PR TIMES Inc. and are published in their original form. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. directly (https://prtimes.jp/).
