DIESEL released the message T-shirt collection "#DIESELHIGH Flash Tees" on April 6th.

This collection was inspired by the brand's SS15 advertising campaign "#DIESELHIGH." The campaign conveys a bright and positive image in response to a world still mired in various fears and anxieties. It embodies artistic director Nicola Formichetti's belief that "no matter what you do, how you do it, or where you are, always improve yourself and elevate your spirit."

The collection features five T-shirts (priced at 7,500 yen) that express the brand's "unrestrained and cheerful spirit." Five messages, such as "Smiles are viral," are printed on the shirts, reminiscent of the SS15 campaign, which captures the smiles and positive attitudes of those seeking self-improvement.