Parfums Christian Dior will pre-release the eyeshadow palette "5 Couleurs Couture," the mascara Diorshow Iconic Overcurl with enhanced curling effect, and the pencil eyeliner Diorshow 24H Stylo Waterproof at Dior's official online boutiques and select department stores from July 29, 2020, with nationwide release from August 7, 2020.



Dress up your eyes with 5 Couleurs Couture

The new 5 Couleurs Couture has a creamy, natural-textured powder that fits snugly onto the eyelids. It blends with all skin tones and provides a beautiful, highly pigmented finish that lasts for hours.

Available in six effects: matte, satin, pearly, metal, glitter, and highlight, as well as a diverse range of 13 colors inspired by runway looks. The packaging has also been redesigned, and the applicator allows you to mix and match, making it easy to create gradations.

This new, enriched formula contains two skincare ingredients: aloe vera*1 to soothe lids and pine oil*2 to condition. It feels as light as if you're wearing no makeup at all.

Oversized Curl & Volume for 24 Hours*3
Diorshow Iconic Overcurl Mascara

A classic since its launch, the Diorshow Iconic Overcurl Mascara is now enhanced with a modern, sophisticated new couture design and a formula that delivers long-lasting finish and care.

Specially formulated to curl each individual lash, it delivers impressive curl and volume with just one swipe. What's more, this dramatic finish lasts for 24 hours*3. The incredibly precise curved brush creates a natural curl for your lashes. : What's more, the formula is rich in cotton nectar*4 to gently care for your lashes, leading to supple, strong and resilient lashes with each passing day.

*1 Aloe vera (skin conditioning ingredient)
*2 Pine extract (skin conditioning ingredient)
*3 Data collected (according to our research. Results may vary from person to person.)
*4 Cottonsauga extract (moisturizing ingredient)

A pencil eyeliner for perfect lines
Diorshow 24H Stylo Waterproof

The new pencil eyeliner, Diorshow 24H Stylo Waterproof, was born backstage at the show and is available in two finishes, matte and satin, to freely create any look, from a natural impression to a bold gaze, and in 12 color variations to match the 5 Couleurs Couture collection. The formula, packed with a rich pigment, delivers vibrant color with a smooth, natural texture that allows you to comfortably draw bold lines as you desire. The waterproof formula provides a beautiful finish that lasts for 24 hours*3, and the sponge tip allows you to blend and soften the lines to create a smoky eye look.



5 Couleurs Couture
13 colors available, 7,600 yen (excluding tax)
(769 of these colors are exclusive to Backstage Studio, boutiques, and official Dior online boutiques)



Diorshow Iconic Overcurl Mascara
4 colors available, 4,200 yen (excluding tax)
(074 is a limited edition color)



Diorshow 24H Stylo Waterproof
12 colors available, 3,000 yen (excluding tax)


Pre-sale at Dior official online boutiques on Wednesday, July 29, 2020
Nationwide release on Friday, August 7, 2020

@DIORMAKEUP #DIORSHOW #Diorshow



Click here for company press release details