On April 17th (Japan time), Burberry held "London in Los Angeles," an event at Griffith Observatory in Los Angeles, to celebrate the opening of its new flagship store in Beverly Hills, which opened at the end of last year. A stellar cast including David and Victoria Beckham and British musician Elton John attended the event. The Burberry Prorsum 2015-16 Autumn/Winter women's fashion show, held at London Collection in February, was recreated, with a unique London performance featuring a large parade of Royal Guards at the end of the show.

Guests included the Beckhams, their son Romeo Beckham, who was last year's campaign model, as well as Hollywood actresses Mila Kunis and January Jones, film director David Furnish (Pride & Prejudice, etc.), this season's campaign models Naomi Campbell, Jourdan Dunn, Cara Delevingne, Suki Waterhouse, and US Vogue Editor-in-Chief Anna Wintour.

The event was streamed live on the official website and on social platforms such as Facebook, Twitter, Instagram, Periscope, and Snapchat.