On February 23rd, Burberry presented its Burberry Prorsum Fall/Winter 2015-16 women's collection at London's Kensington Gardens. Following the Fall/Winter 2015-16 men's collection held in January, the show kicked off with a live performance by British singer-songwriter Claire Maguire. This season's themes were "patchwork" and "pattern & print." Inspired by the traditional British fabric of Durham quilting, the collection featured a mix of paisley and floral patchwork, along with animal and camouflage prints, creating a bohemian vibe. Another defining feature of this season was the use of lavish fringe. It appeared in a variety of variations, including on the hems of ponchos, outerwear sleeves, and leather patchwork edges on skirts and coats, as well as on the details of one jacket pocket, and on tiered long capes, dresses, and skirts, all fringed with full fringe.

A new British style was created with a happy aura created by intricate print patterns and patchwork and cutting that combined different materials in a complex way.

In addition, in a first for the brand, the show was live-streamed on the official Burberry account for Japanese customers using LINE's real-time video streaming feature "LINE LIVE CAST."