On June 8th, Moschino simultaneously presented its 2018 Women's Resort Collection and 2018 Men's Spring/Summer Collection in Los Angeles. Creative Director Jeremy Scott took us on a fashion trip from Los Angeles to Las Vegas. Using pioneering grid designs, he blended American culture and regional influences to create a sensual, pop worldview characteristic of Moschino. Iconic American pin-up girls of the past, such as Marilyn Monroe and Betty Grable, are reborn as eye-catching appliqués on light chiffon prairie dresses and silk crepon slip dresses. Olive and the adorable Betty Boop from the comic strip "Popeye" are transformed into bunny girls. Jeremy Scott's handiwork brings these sexy, cheerful icons of American history to vivid life. The runway, designed to resemble a billboard junkyard, was lit up with vibrant neon lights, further highlighting another key element of Americana. Hot rod and biker culture were woven into double-breasted suits, bustiers, halter dresses, and loose-fitting appliquéd denim, all covered in spray-painted flames. Neon biker jackets were further enhanced by animal-print leather pants and knee-high moto boots. The popular cartoon character SpongeBob SquarePants cut a funny figure amidst blazing flames, and cowgirl and Las Vegas showgirl outfits also featured prominently in the collection.

As Jeremy Scott said before the show, "It was fun and fascinating to incorporate various elements of America in a completely new way. I tried to embellish the more rustic aspects a little and make the glamorous aspects a little more realistic. It reflects who I am. I grew up on a farm, but I can also walk the red carpet in Cannes." As Moschino's unique mix and high-impact journey through America felt like the beginning of a powerful and hopeful journey to rebuild the "good old days."