The latest content for FENDI's digital platform, "F IS FOR...," has been created by acclaimed calligraphy artist Pokras Lampas.

The young artist defines modern art as "restless and unbounded," traveling the world, voraciously absorbing creativity as if to paint a blank canvas of the future. This time, in his unique style of "Calligrafuturism," Pokras has created the largest graffiti piece in Italy on the rooftop of Palazzo della Civiltà Italiana, where FENDI is headquartered, offering a new interpretation of the platform's manifesto, by and for millennials, encompassing freedom of expression, art, culture, and optimism in general.
Video source: (Fendi Official YouTube: https://youtu.be/ExVgpwLiuKA)


"F IS FOR..." (https://fisfor.fendi.com) is a digital platform launched by Fendi in February 2017, for millennials, by millennials who are not satisfied with what exists today. In order to become a place where people can encounter art, culture, music and beyond to create a new movement, experimental content divided into five categories will be created and published on the site.