Tokyo's leading fashion brand, BlackEyePatch, recreates Reebok's iconic model

Release Date:2020.07.23
Jul 17, 2020
Global fitness brand Reebok will release a special collection, "Reebok DESIGNED by BlackEyePatch," featuring graphics designed by Tokyo's leading fashion brand, BlackEyePatch, on July 23, 2020.


■About "Reebok DESIGNED by BlackEyePatch"
This special collection features original graphic designs created by BlackEyePatch, a fashion brand that has garnered attention both domestically and internationally, based on Reebok's extensive archive designs. The collection features a wide range of items, from Reebok's iconic sneakers to apparel.

"BlackEyePatch" is known for reconstructing commonly-used designs with a unique perspective nurtured through its rich cultural background, and this latest update brings a more pop and graphic feel to the collection.

This collection will be released in two phases, with a full lineup of apparel and footwear, including three sneakers. The first drop, to be released in July, will feature the "CLUB C BEP," which celebrated its 35th anniversary this year. The second drop will feature Reebok's signature model, the "INSTAPUMP FURY BEP," and the new model, the "ZIG KINETICA HORIZON BEP."

■About "BlackEyePatch"
BlackEyePatch is a Tokyo-based fashion brand. BlackEyePatch has garnered attention from numerous popular US artists, garnering attention from youth both in Japan and overseas. 185-918196-1.jpg" alt="" />
Official website: https://blackeyepatch.com/

■Reebok DESIGNED by BlackEyePatch Product Details
*Detailed information about the second drop products will be released sequentially.

Name: CLUB C 85 BEP
●Product number/color: (from left)
[FY3073] White
[FY3074] Black
●Size: 22.0cm - 31.0cm *30.5cm not available
●Store price: 13,200 yen (tax included)


Name: SS Tee 1 BEP (Short Sleeve T-shirt 1 BEP)
●Item number/color: (from top left)
[GM8324] Navy
[GM8325] Light Green
[GM8326] White
[GP4267] Utility Beige
[GP4268] Black
[GP4269] Hi-vis Orange
●Sizes: J/2XS, J/XS, J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO
●In-store price: 5,489 yen (tax included)


Name: LS Tee 1 BEP (Long Sleeve T-shirt 1 BEP)
●Product number/color: (from top left)
[GM8341] Light green
[GM8342] Navy
[GM8343] Black
[GP4270] White
●Sizes: J/XS, J/S, J/M, J/L, J/O, J/XO, J/2XO
●In-store price: 8,239 yen (tax included)


Name: LT HD BEP (LT Hoodie BEP)
●Item number/color: (from left)
[GM8331] White
[GM8332] Black
●Sizes: J/XS, J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO
●Store price: 9,339 yen (tax included)



Name: Shorts BEP
●Item number/color: (from left)
[GM8330] Black
[GM8329] Navy
[GP4273] Beige
●Sizes: J/XS, J/S, J/M, J/L, J/O, J/XO, J/2XO
●In-store sales price: 6,589 yen (tax included)

●Release date: Released sequentially from Thursday, July 23, 2020
●Retail locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, Nagoya Minato Akursu)
・Reebok Fit Hub (LaLaport EXPOCITY, Hakata Canal City OPA) *Only CLUB C 85 BEP will be available.・ZOZOTOWN (http://zozo.jp/shop/reebok/) ・All ABC-MART Grand Stage stores / atmos-tokyo.com / All Billy's stores / DOVER STREET MARKET GINZA / mita sneakers *All stores other than Billy's will only carry the CLUB C 85 BEP.



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