"Neko Neko Shokupan," a specialty store selling high-quality cat-shaped bread, opens in Matsumoto City, Nagano Prefecture

Release Date:2020.07.23
Jul 22, 2020
All Hearts Company, which operates bakeries and patisseries across the country, will begin selling its premium bread specialty store, Neko Neko Shokupan, in Matsumoto City, Nagano Prefecture from July 23, 2020.

Store Information

● Heart Bread ANTIQUE Matsumoto Store
・Address: Heart Bread ANTIQUE Matsumoto Store, 2-19-15 Chikuma, Matsumoto City, Nagano Prefecture, 390-0821
・TEL: 0263-88-6090 (same for Heart Bread ANTIQUE Matsumoto Store)
・Business hours: 8:00 - 19:00
・Closed: Open every day (except for the New Year holidays)

About Neko Neko Shokupan


● The special features of "Neko Neko Shokupan"
~ 100% milk! Rich, milky, moist and chewy texture ~
- A rich and milky dough made using only milk, without any water
- The natural sweetness of Hokkaido wheat and a fluffy, chewy texture
- Made with honey, fresh cream and butter. Slightly sweet and melts in your mouth


●Product lineup
・Nekoneko Shokupan Plain (1 loaf 500 yen + tax)
・Nekoneko Shokupan Chocolate (1 loaf 680 yen + tax)
・Nekoneko Shokupan Azuki (1 loaf 680 yen + tax)
・Nekoneko Shokupan Cheese (1 loaf 680 yen + tax)
・Nekoneko French Toast (1 slice 250 yen + tax)

*There are also other limited-time flavors available. *With the goal of eliminating cat euthanasia, we will donate 1 yen to animal welfare centers for each loaf of Neko Neko Bread sold.

The original arrangements are hugely popular!


This "cat-shaped" loaf, which expresses our commitment to providing a generous amount of milk, can be enjoyed by children and adults alike by drawing faces with a chocolate pen, decorating it, and adding various other touches. The original arrangements have become a hot topic on social media such as Instagram. This cute cat-shaped high-quality loaf makes the perfect souvenir or gift. It can also be purchased at All Hearts Company's official online store, All Hearts Mall.

●All Hearts Mall: https://hbantique.official.ec
●Official website: https://nekoshoku.jp
●Official Instagram: https://www.instagram.com/nekoneko_shokupan
●Official Twitter: https://twitter.com/pastel_npudding


Instagram campaign underway!
Post a picture of "Nekoneko Shokupan" on your Instagram with the two hashtags below and if you get "♥15 likes" you will receive a 30 yen discount on one loaf of Nekoneko Shokupan.
#NekoNekoShokupan
#NekoNekoShokupanMatsumoto
● Period: Thursday, July 23rd, 2020 to Sunday, August 23rd, 2020

・Show the post screen with "♥15 likes" to the cashier at the time of payment.
・Limited to one item at a time. Can be used as many times as you like during the period.
・Only valid in-store at the Matsumoto store.



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