Toyoshima has announced a collaboration between its in-house jeans brand, Canton, and the American apparel brand J.Crew.
These jeans took approximately two years to develop and will be sold exclusively at J.Crew's directly managed stores, including J.Crew Liquor Stores in Japan, and online. They use the J.Crew regular fit jeans pattern, with Canton sourcing the denim material and arranging the washing process. The denim fabric is a 13.75 oz. organic cotton blend, designed for a "shrink-to-fit" effect that conforms to the body with repeated washing.
Canton was founded in 1963 by Oishi Trading as Japan's first domestically produced jeans brand. At the time, sewing was handled by Maruo Clothing, the predecessor to Big John. At the time, denim fabric was exclusively produced in the United States (domestic denim would not be developed until much later), and the brand was named "Canton" because it used denim fabric from Canton Textile Mills, a U.S. company.

In 1968, the brand was discontinued due to a trademark dispute with Canton Textile Mills, but Oishi Trading continued to produce its own jeans under the brand name "Big Stone." Even after Oishi Tetsuo, the founder of Oishi Trading, passed away in 1989, Oishi Trading continued its business and revived the Canton vintage line in 1991, but went bankrupt in 2003. Toyoshima then took over the Canton brand, which has continued to this day. It can be said that this brand truly embodies the history of Japanese-made jeans.