Isetan Shinjuku will be holding an event for four days only on August 17th, 18th, 24th, and 25th in the 7th floor banquet room, bringing together all the bridal items in the building, centered around ISETAN BRIDE, a total bridal support shop.

The event will offer a wide variety of bridal-related products, from wedding dresses and tuxedos from Japan and abroad to bridal rings, wedding favors, and introductions to wedding venues. Items will be categorized by style, with "Stylish" on the 17th and 18th, and "Classic" on the 24th and 25th. The "Stylish" section will feature fashion-forward items such as wedding dresses from ALBERTA FERRETTI and PAULE KA, rings from the up-and-coming accessory brand shihara, wedding favors from mina perhonen, and tuxedos from Yohji Yamamoto. The "Classic" section will offer more traditional items, including the popular Vera Wang, dresses by Japanese designer Junko Yoshioka, and rings from GRAFF and MIKIMOTO. Other events include a tasting session for eight wedding sweets brands, talk seminars by wedding planners and stylists, hair care lectures by hair and makeup artists, and workshops (registration begins 30 minutes before each session, on a first-come, first-served basis. Some events require a fee).

Also, Isetan launched a website on August 14th that allows customers to simulate one million different wedding plans. After selecting their preferred style from "Elegant," "Romantic," or "Stylish Modern," products for each style will be displayed. Customers can then select the desired products from the ceremony venue, wedding rings, wedding dress, tuxedo, engagement ring, and wedding favors, and finally an estimate of the total cost will be calculated.