In July, Boucheron will release six new Serpent Bohème jewelry and watches that capture the mystical charm of the snake. This collection was born in the Boucheron workshops in 1968. Its distinctive design codes, including diamond-studded gold drops, scale-like gold work, and delicately undulating chains, have since established it as an iconic Maison and remain beloved ever since. More than 50 years later, Serpent Bohème continues to evolve, seemingly unleashed. While retaining its aura of boldness and mystery, it now highlights women's beauty with greater freedom and color. The new Serpent Bohème watches, available this summer, include a model that elegantly accentuates the wrist with a bracelet featuring a series of drop motifs set with diamonds and rhodolite garnets or lapis lazuli, as well as a 17.6mm dial with four diamond hour markers set in vibrant carnelian or jet-black onyx. The openwork ring, with its two drop motifs of different sizes floating on the finger, gives a sensual impression as the skin is slightly visible through the gaps. The Serpent Bohème collection, which comes in a wide variety of variations, will further enhance any woman who values her own unique style.




Serpent Bohème Watch Yellow Gold
Serpent Bohème Watch Yellow Gold
Yellow gold, diamonds, black lizard strap. ¥1,700,000 (tax included/estimated price). Scheduled to be released on July 8th.
Serpent Bohème Jewelry Watch Pink Gold
PG, Diamond, Rhodolite Garnet
¥5,150,000 (tax included/Estimated Price) Scheduled to be released on July 8th
Serpent Bohème Jewelry Watch Yellow Gold
Yellow gold, diamonds, lapis lazuli
¥4,650,000 (tax included/provisional price) Scheduled to be released on July 8th



"Serpent Bohème 2 Motif Ring"
Yellow Gold, Diamond
¥660,000 (tax included/provisional price) Scheduled to be released on July 18th
Serpent Bohème 2 Motif Ring
White Gold, Diamond
¥720,000 (tax included/Estimated Price) Scheduled to be released on July 18th


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