Yohji Yamamoto Co., Ltd. will be opening a select shop-style pop-up store, "WILDSIDE YOHJI YAMAMOTO," on the first floor of the Omotesando Hills Main Building from July 4th to September 22nd.
In addition to stocking products centered around key items from the "YOHJI YAMAMOTO 20SS PARIS COLLECTION," the store will also exhibit showpieces created in collaboration with artist Uchida Suzume and original drawings by Uchida that were used as design motifs from the archive collection, "YOHJI YAMAMOTO HOMME 2018SS PARIS COLLECTION."
In addition, a new points program called "YBAR," which seamlessly connects the "digital" and "real" worlds, will be launched simultaneously on July 4th on the official e-commerce site "THE SHOP YOHJI YAMAMOTO" and the "WILDSIDE YOHJI YAMAMOTO Omotesando Hills POP UP STORE."
Customers who register as new members of "THE SHOP YOHJI YAMAMOTO" on the e-commerce site or in-store will receive 1,000 YBAR. What's more, during the pop-up store period, a campaign will be held in which 10% of the total amount (excluding tax) spent at the physical store will be awarded as YBAR points. These points can be used on future purchases at a rate of 1 YBAR = 1 yen. * Customers who make purchases on the EC site will be awarded 1% of the purchase amount (excluding tax) as YBAR points, and the accumulated points can be used on future purchases. * The YBAR points program can only be used at THE SHOP YOHJI YAMAMOTO and WILDSIDE YOHJI YAMAMOTO Omotesando Hills POP UP STORE.
YOHJI YAMAMOTO, YOHJI YAMAMOTO HOMME, discord Yohji Yamamoto, and others
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