iNEXT GE Co., Ltd., a part of the Rhythm Watch Group, will begin accepting pre-orders for the first model of the new Danish watch brand BERING at its directly managed stores from July 3, 2020, with the product set to go on sale at BERING stores nationwide on July 22, 2020.


(BERING Northern Lights: https://www.nordicfeeling.jp/release/200703/)

BERING's years collection, "Northern Lights," is a Japan-exclusive collection based on the concept of the beautiful Arctic nature of "aurora," which is the brand's design roots. The eighth release, the 2020 model, uses the best-selling Changes as its base model, with a deep blue shell detail on the small seconds hand to represent the aurora. The shell material of the small seconds hand changes appearance depending on the angle from which it is viewed, sparkling beautifully like the aurora. The base color is unified in a simple silver, further enhancing the design's shimmering color.


(BERING Northern Lights: https://www.nordicfeeling.jp/release/200703/)

In addition to the standard silver mesh strap, a casual and easy-to-use navy silicone rubber strap is included. It can be easily swapped without the need for tools, allowing you to enjoy styling it to suit your outfit or occasion. The case back is engraved with a serial number, proof that it is a limited edition model. This is a special item with a limited quantity of 800 pieces.


It will be presented in a special glass case that resembles the Arctic. It is a recommended item for yourself or as a gift.

Pre-orders will begin at BERING directly managed stores from July 3, 2020, and reservations for the serial number engraved on the case back, which is exclusive to BERING directly managed stores, will also begin at the same time. It will be on sale at BERING stores nationwide from July 22, 2020.
(BERING Northern Lights: https://www.nordicfeeling.jp/release/200703/)

Release Schedule
・Friday, July 3, 2020: Advance reservations begin at BERING SHOP SHIBUYA and NORDIC FEELING stores. ・Serial number reservations begin at the same stores.
・Sunday, July 12, 2020: Serial number reservations end.
・Wednesday, July 22, 2020: Sales begin at BERING stores nationwide.
【Specifications】


Series name: Northern Lights
Model number : 14240-009
Color scheme: Silver
Price: 23,000 yen + tax
Body size: Width 40mm Thickness 8.0mm
Weight: 51.5g (with rubber strap), 67.5g (with mesh strap)
Movement: Quartz
Crystal material: Sapphire glass
Case material: Stainless steel
Strap material: Stainless steel, silicone rubber
Water resistance: 3 ATM
Accessories: Gift box, instruction manual and warranty card
Warranty period: 3 years
Product URL: https://www.nordicfeeling.jp/fs/nordicfeeling/bering/item_14240-009




BERING

Founded in 2010 by Danish adventurer Rene Kaerskov, the brand is known for its innovative items that combine the mysterious, ephemeral, yet powerful icy world of the Arctic with Denmark's uniquely minimalist design. The sleek form and radiance of the aurora borealis floating majestically in the Arctic sky, the unparalleled strength of the permafrost, and the magnificent healing power that envelops everything. Inspired by all of these, BERING's manufacturing is imbued with the philosophy of "continuing to shine forever, unchanged, just like the magnificent Arctic nature, even as time continues to flow."


BERING's exclusive distributor in Japan: Rhythm Watch Group I-NEXT GE Co., Ltd.

http://bering.jp/



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