Prada has unveiled its "Auteur" advertising campaign for its Fall/Winter 2017-18 Men's Collection. This latest chapter in Prada's "365" advertising campaign project features Spanish director Pedro Almodovar, one of the few remaining auteurs (filmmakers) in contemporary cinema. Almodovar, known as a filmmaker, takes center stage, captured in widescreen images by photographer Willy Vanderperre against the backdrop of the collection's showroom interior. Playfully portraying a fictionalized version of Almodovar, he appears caught unprepared, standing uneasily in front of the camera. The visual set has a homely and intimate feel, but as it becomes clear that it is actually a Prada show venue, the line between fact and fiction becomes blurred, creating a reality within fantasy.