Kawabe will release Juicy Couture's new fragrance, "Viva La Noir" (30ml/6,720 yen, 50ml/8,610 yen, 100ml/11,340 yen) on the 30th.

This product is based on the brand's popular perfume, "Viva La Juicy." First notes of juicy berries and sandalwood are followed by heart notes of honeysuckle, gardenia petals, and sambac jasmine, and the base notes are gourmand-style notes of amber, caramel, and vanilla. Both the bottle and the liquid inside shine with pink metal, and the vintage-style decanter bottle with a cut glass cap features the Juicy Couture crest.

The advertising visuals feature model Sasha Pivovarova, who has appeared in brands such as Prada and H&M. The photos were taken by Dutch photography duo Inez and Vinoodh.