KOSÉ Corporation will begin selling new products (14 items, 108 varieties, priced from 1,000 yen to 3,800 yen excluding tax) and limited edition items (1 item, 2 varieties, priced from 6,000 yen excluding tax) from its makeup artist brand ADDICTION at department stores, cosmetics specialty stores, and the official online shop nationwide from August 28, 2020. Globally, the products will be available online in Taiwan, Hong Kong, South Korea, and China*1. *1 Available at duty-free shops in South Korea and via cross-border e-commerce in China. Release dates and items available will vary by country and region.


Since its debut in 2009, ADDICTION has embodied sophisticated makeup with unprecedented textures and colors for all those seeking a style that is uniquely their own. Among these, the single eye color "The Eyeshadow" has become a symbol of the brand, having won numerous best cosmetics awards for its finish, color payoff, and color range.

Now, for the first time in five years, the line has been revamped as an eyeshadow created by new creative director KANAKO to achieve a "three-dimensional effect through the combination of color and texture." The line now comes in a rich selection of 99 colors, ranging from basic colors that are easy to use every day to trendy and original colors that you'd expect from a makeup artist brand. Featuring "Skin Melt Technology," the formula blends seamlessly and seamlessly with the skin, creating a natural, three-dimensional effect that brings out the natural beauty of your skin. Available in pearl, sparkle, matte, and cream textures, plus a newly developed "Tint" formula that adheres seamlessly to the skin with a balm-like base for a sheer finish, the formula allows you to create makeup that suits any occasion and mood. The expanded texture range allows you to create natural depth and three-dimensionality around the eyes without the need for professional skills. Additionally, we are releasing seven eyeshadow brushes that offer a simple, professional-quality finish. By offering KANAKO's techniques and methods, which are active worldwide, we aim to convey the new value that only a makeup artist brand can offer. ADDICTION will continue to challenge itself to create unprecedented products and propose makeup that brings out the individuality of each individual.

About "ADDICTION"

*ADDICTION: To be passionate about, to be unable to quit, to be captivated, to be addicted, to be addicted
"ADDICTION" is a makeup brand that debuted on July 15th, 2009, fusing the global experience and sensibilities of an internationally active makeup artist as its creative director with our company's development and technical capabilities, and is now celebrating its 11th year since its launch. Currently, the brand is available in department stores and cosmetics specialty stores nationwide, as well as in Hong Kong, Taiwan and South Korea, and is also sold at the official online shop and some e-commerce sites, including the Chinese cross-border e-commerce site. Addiction Official Website & Online Shop http://www.addiction-beauty.com Release Date: August 28, 2020 Addiction New Products (14 items, 108 varieties) & Limited Edition (1 item, 2 varieties) Product Name, Features, Capacity, Number of Shades, Suggested Retail Price (excluding tax) 1. Addiction The Eyeshadow Pearl Delicate and elegant pearls spread evenly for a lustrous finish. Pearl. 30 shades, 2,000 yen 2. Addiction The Eyeshadow Sparkle "Sparkle" has strong adhesion and a gorgeous finish that gives off a dazzling sparkle. 20 colors, 2,000 yen.
3. ADDICTION THE EYESHADOW MATTE
"Matte" spreads smoothly and has a matte finish that gives off vivid color as you see it. 29 colors, 2,000 yen.
4. ADDICTION THE EYESHADOW CREAM
"Cream" is creamy yet non-sticky, with a semi-glossy and translucent finish. 14 colors, 2,000 yen.
5. ADDICTION THE EYESHADOW TINT
"Tint" has a balm-like texture that lets your bare skin show through and gives a dewy, glossy finish. 6 colors, 2,000 yen.
6. ADDICTION COMPACT ADDICTION LIMITED EDITION BEIGE 99+ [Limited Edition]
A limited edition palette that lets you enjoy all five textures inspired by the realistic colors and textures of living creatures.
*Some colors are exclusive to this palette. 2 types 6,000 yen
7. Addiction The Compact Case I
A compact case that lets you freely arrange and store your favorite colors and textures 1,000 yen
8. Addiction The Compact Case II
A compact case that lets you freely arrange and store your favorite colors and textures 1,500 yen
9. Addiction Eyeshadow Brush B 01
A thin, round brush that allows you to softly apply color to even the smallest areas. The soft, rounded bristles create a natural highlight finish. 3,600 yen
10. Addiction Eyeshadow Brush B 02
A small, round brush that's perfect for blending different colors. The pointed tip helps to hold the color together, making it easy to blend the boundary between two colors naturally. 3,600 yen
11. ADDICTION Eyeshadow Brush B 03
A round brush that gently applies and blends color. Its supple body and fluffy tips give it a natural finish. 3,800 yen
12. ADDICTION Eyeshadow Brush B 04
A flat brush that blends cream eyeshadow and eyeliner. The tips of the bristles spread out, allowing for a soft, fluffy application of color. 3,800 yen
13. ADDICTION Eyeshadow Brush D 01
A small, flat brush that applies a deep, intense color to the edge of your lashes. The bristles are well-formed, fitting securely into tight areas for an even application of color. 3,600 yen
14. ADDICTION Eyeshadow Brush D 02
A flat brush that gently applies color to the edge of your lashes. The rounded tips of the bristles fit snugly against your eyelids, ensuring even application of color. With just the right amount of stiffness, it naturally blends in the color you applied underneath. 3,600 yen
15. ADDICTION Eyeshadow Brush D 03
A flat brush that naturally blends eyeliner. The rounded shape with thicker bristles makes it easy to blend and achieve a natural smudge. 3,600 yen


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