Masks are a necessity these days. Many women experience dryness, stickiness, and discomfort due to the friction and tightness of wearing a mask. It turns out that a whopping 70% of women experience skin problems caused by wearing a mask*. The friction caused by moving around while wearing a mask and repeatedly putting it on and taking it off is particularly significant. This weakens the skin's barrier function, leading to dryness and rough skin. Furthermore, the high humidity inside a mask makes it easy for bacteria to grow, leading some people to develop breakouts. With masks essential for preventing infection, how can we prevent skin problems? Yves Saint Laurent Beauté introduces tips and products to protect your skin from the current environment. * Based on internal research by YSL (N=25)
1. Thoroughly Moisturize to Avoid Dryness
The humidity caused by a mask can make you feel temporarily hydrated, and it's easy to forget to moisturize your skincare routine. However, as soon as you remove the mask, moisture from your skin evaporates, furthering the dryness. Before you know it, your skin is dry. Now, with masks being worn more frequently, it's time to replenish moisture with a lotion that enhances the skin's barrier and protects it, creating a foundation for trouble-free skincare.
2. To combat skin irritation caused by mask friction, restore the absolute balance of ingredients
When a mask rubs against your skin, it damages the stratum corneum. In addition to the damage, humidity can cause the proliferation of bacteria, which can lead to the progression of various skin problems such as redness and acne. If you want to restore firm, radiant skin with smooth texture, it's important to restore the absolute balance of ingredients in your skin. With Pure Shot Night Serum, you'll see a dramatic change in your skin the next morning.
3. Take proper UV protection measures, especially when wearing a mask
We tend to neglect UV protection when wearing a mask. However, as regular masks do not provide any UV protection, UV protection is essential. This is why it is important to choose UV protection that does not feel confining or uncomfortable. Furthermore, with the coming season seeing an increase in "mask tans," be especially careful to reapply sunscreen around the mask. Achieve skin that is full of translucence, whatever the environment.
Efficiently Absorbs Sweat and Oil Caused by Masks!
Quickly apply before makeup or over foundation during the day to areas where you're concerned about shine or pores. For a moisturized, even, matte finish that won't break down due to sebum. A convenient, portable moisturizing and matte finish.
Top Secret Moisture Eclat Pore Matte
Contents: 30mL | Price: ¥6,000 (excluding tax)
→https://bit.ly/314ZFDr
Helps make-up stay in place for hours!
Whether you're finishing off your makeup or doing it during the day, just spray on the mist. The unique ingredients, formulated with plant oils, instantly add shine while helping make-up last longer.
Top Secret Setting Glow Spray
100mL | Price: ¥6,000 each (excl. tax)
→https://bit.ly/31a7eJ0
Keep your skin smooth for hours!
Make a difference with just one swipe, even in the T-zone, where pores and shine are a common concern. The exquisite balance of ultra-fine powder and dispersible pigments provides beautiful coverage while setting a translucent look all day long.
Ancre de Peau All Hours Setting Powder Universal
Available in 4 colors | Price: ¥6,500 (excluding tax)
→https://bit.ly/37V6BEy
2. Enhance your impression even with a mask on
A legendary masterpiece. Its beautiful lines make your facial features look beautiful even when you're wearing a mask. By applying the tip to areas where you're concerned about shadows or dullness, such as around the eyes, or areas where you want to add light, it adds brightness and radiance, transforming the texture, tone, and even the features of your skin. It's smudge-resistant, making it perfect for mask makeup.
Radiant Touch
Available in 3 colors | Price: 5,000 yen (excluding tax)
→https://bit.ly/2NnQWnH
3. Make your presence known with expressive eyes
When wearing a mask, the eyes are the focal point of your expression. For eyeshadow, we recommend "Sequin Crush," which uses two types of glitter, reflective and transparent, for a beautiful, deep sparkle.
Sequin Crush
Available in 6 colors | Price: ¥4,200 (excluding tax)
→https://bit.ly/31crsll
Create flawless skin with simple steps, centered around "PURE SHOTS," which protect your skin from the current environment. A special kit is available exclusively at the official online boutique!
What's needed right now is airy UV protection that lets your skin breathe deeply! The fit feels like one with your bare skin, making it perfect for reapplication and touch-ups.
Pure Shot UV50 Starter Kit
Exclusively available at the official online boutique | Price: ¥7,000 (excluding tax)
・Pure Shot UV50 SPF50+/PA++++ 30mL [actual product]
・Top Secret Cleansing Balm (makeup remover) 10mL
・Pure Shot Night Serum (night serum) 1mL
・Pure Shot L Serum (serum) 1mL
・Pure Shot Light Serum (serum) 1mL
→https://bit.ly/2BxqpBT
This special limited edition kit allows you to try out YSL's No. 1 foundation, "Ancre de Paul Cushion," which is popular for its high-quality shine and coverage, as well as popular skincare and lip products all at once.
Ancre de Paul Cushion Starter Kit
Exclusively available at the official online boutique | Price: ¥8,000 (excluding tax)
- Ancre de Paul Cushion [Full-sized item]
- Pure Shot Night Serum (Night serum) 7mL
- Rouge Volupté Shine (Lipstick) 45 - Rouge Tuxedo (Mini size)
→https://bit.ly/2B4c2Vz
#ysl
Click here for company press release details
Three Key Points to Prevent Skin Problems Caused by Mask Wearing
1. Thoroughly Moisturize to Avoid Dryness
The humidity caused by a mask can make you feel temporarily hydrated, and it's easy to forget to moisturize your skincare routine. However, as soon as you remove the mask, moisture from your skin evaporates, furthering the dryness. Before you know it, your skin is dry. Now, with masks being worn more frequently, it's time to replenish moisture with a lotion that enhances the skin's barrier and protects it, creating a foundation for trouble-free skincare.
2. To combat skin irritation caused by mask friction, restore the absolute balance of ingredients
When a mask rubs against your skin, it damages the stratum corneum. In addition to the damage, humidity can cause the proliferation of bacteria, which can lead to the progression of various skin problems such as redness and acne. If you want to restore firm, radiant skin with smooth texture, it's important to restore the absolute balance of ingredients in your skin. With Pure Shot Night Serum, you'll see a dramatic change in your skin the next morning.
3. Take proper UV protection measures, especially when wearing a mask
We tend to neglect UV protection when wearing a mask. However, as regular masks do not provide any UV protection, UV protection is essential. This is why it is important to choose UV protection that does not feel confining or uncomfortable. Furthermore, with the coming season seeing an increase in "mask tans," be especially careful to reapply sunscreen around the mask. Achieve skin that is full of translucence, whatever the environment.
Mask Makeup Tips & Recommended Items That Last Long
1. Creating a Lasting BaseEfficiently Absorbs Sweat and Oil Caused by Masks!
Quickly apply before makeup or over foundation during the day to areas where you're concerned about shine or pores. For a moisturized, even, matte finish that won't break down due to sebum. A convenient, portable moisturizing and matte finish.
Top Secret Moisture Eclat Pore Matte
Contents: 30mL | Price: ¥6,000 (excluding tax)
→https://bit.ly/314ZFDr
Helps make-up stay in place for hours!
Whether you're finishing off your makeup or doing it during the day, just spray on the mist. The unique ingredients, formulated with plant oils, instantly add shine while helping make-up last longer.
Top Secret Setting Glow Spray
100mL | Price: ¥6,000 each (excl. tax)
→https://bit.ly/31a7eJ0
Keep your skin smooth for hours!
Make a difference with just one swipe, even in the T-zone, where pores and shine are a common concern. The exquisite balance of ultra-fine powder and dispersible pigments provides beautiful coverage while setting a translucent look all day long.
Ancre de Peau All Hours Setting Powder Universal
Available in 4 colors | Price: ¥6,500 (excluding tax)
→https://bit.ly/37V6BEy
2. Enhance your impression even with a mask on
A legendary masterpiece. Its beautiful lines make your facial features look beautiful even when you're wearing a mask. By applying the tip to areas where you're concerned about shadows or dullness, such as around the eyes, or areas where you want to add light, it adds brightness and radiance, transforming the texture, tone, and even the features of your skin. It's smudge-resistant, making it perfect for mask makeup.
Radiant Touch
Available in 3 colors | Price: 5,000 yen (excluding tax)
→https://bit.ly/2NnQWnH
3. Make your presence known with expressive eyes
When wearing a mask, the eyes are the focal point of your expression. For eyeshadow, we recommend "Sequin Crush," which uses two types of glitter, reflective and transparent, for a beautiful, deep sparkle.
Sequin Crush
Available in 6 colors | Price: ¥4,200 (excluding tax)
→https://bit.ly/31crsll
A special kit of recommended items is available exclusively at our official online boutique!
Create flawless skin with simple steps, centered around "PURE SHOTS," which protect your skin from the current environment. A special kit is available exclusively at the official online boutique!
What's needed right now is airy UV protection that lets your skin breathe deeply! The fit feels like one with your bare skin, making it perfect for reapplication and touch-ups.
Pure Shot UV50 Starter Kit
Exclusively available at the official online boutique | Price: ¥7,000 (excluding tax)
・Pure Shot UV50 SPF50+/PA++++ 30mL [actual product]
・Top Secret Cleansing Balm (makeup remover) 10mL
・Pure Shot Night Serum (night serum) 1mL
・Pure Shot L Serum (serum) 1mL
・Pure Shot Light Serum (serum) 1mL
→https://bit.ly/2BxqpBT
This special limited edition kit allows you to try out YSL's No. 1 foundation, "Ancre de Paul Cushion," which is popular for its high-quality shine and coverage, as well as popular skincare and lip products all at once.
Ancre de Paul Cushion Starter Kit
Exclusively available at the official online boutique | Price: ¥8,000 (excluding tax)
- Ancre de Paul Cushion [Full-sized item]
- Pure Shot Night Serum (Night serum) 7mL
- Rouge Volupté Shine (Lipstick) 45 - Rouge Tuxedo (Mini size)
→https://bit.ly/2B4c2Vz
#ysl
Click here for company press release details
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