sacai's official online store, sacai THE store, will open on June 19th at 1:00 PM. When opening the online store, designer Chitose Abe placed great importance on being "personal" and "real." With so many different values in the world, she wanted to create a more personal shopping experience for online stores, which differs from brick-and-mortar stores. She expressed this by having actual staff working for the brand and friends of the brand try on the items. Among the Friends are entrepreneur and creator Edison Chen, Edison's wife and model Shu Pei, their daughter Alaia, Sarah Andelman of Parisian brand consulting agency JUST AN IDEA and film director/photographer Philip Andelman, George Clinton of the legendary band Funkadelic and his wife Carlon, stylist Jenke Ahmed Tailly, London-based DJ ShyOne, stylist Karl Templer who styles sacai's shows and campaigns, Nike's Fraser Cooke, Mie Anton, and other Friends and family members who are essential to understanding what sacai is like today. The photos were taken by the designer, their family, and friends in their own personal spaces, capturing their authentic and free-spirited styling and expression. sacai's official social media accounts will also use the hashtag #sacaiTHEpeople to introduce the personalities of friends and family members one after another.

In addition to the sacai 2020 Spring & Summer women's and men's collections, the online store will also feature a special lineup that can only be purchased at sacai THE store. Exclusively for the online store's opening, T-shirts featuring "New Phase" graphics will be available in two styles each in kids' and adult sizes, in four colors each.
New Phase T-shirts (made to order)
Adult 13,000 yen Kids 8,000 yen
In addition, kids' sizes of the world map items, a highlight of the sacai 2020 Spring & Summer season, will also be released exclusively on the online store. Special items exclusive to the online store will be made to order, and all items released with the opening of the online store can only be shipped domestically.

World Map for Kids (Made to Order)
Girls Blouson 32,000 yen


From early July, special collaboration items with global shipping will be added, and collaboration items with UNDERCOVER and Nike will also be released sequentially.


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