Creator shops from Japan and abroad embodying the street culture of Tokyo and LA will come together at Isetan Shinjuku to host a fictional festival themed on "festivals as seen from overseas." This event, which will spread an energetic worldview from Shinjuku, Tokyo, was directed by Mr. PIGU, director of <10匣/TENBOX>, which celebrated its third anniversary in January 2020 and is a hot topic in the global street fashion scene. Items will be available in collaboration with various brands that value connections between people.

Nostalgic festival stalls will be set up at the venue, allowing visitors to enjoy the "somewhat out-of-place" festival atmosphere that overseas visitors imagine. In addition to nostalgic games like pinball, and the classic shooting gallery and yo-yo scooping, there will also be food stalls where you can get original merchandise for the event.




Don't miss the limited collaborations between <10 Boxes> and various brands. Five brands from LA are participating: <Virgil Normal>, <Carrots by Anwar Carrots>, <Office and Gallery>, <Mr. Green>, and <Free Design>.


<Mr. Green>×<10 Boxes>
Drug Dealer Shirt 36,300 yen

Also participating at the request of Mr. PIGU are <Miyagi Hidetaka>, <Boogie Woogie Works>, <Churcher>, <Atelier Historic Instruments>, <Solaris Hatmaker>, <Prime Skateboards> and Singapore select shop <Colony Clothing>. Collaboration items with each brand will be on sale.



<Miyagi Hidetaka>×<10 Box>
Bandana Shirt 48,400 yen



<Boogie Woogie Works>×<10 Box>
Olive Motel T-shirt 10,780 yen


<Church>×<10 Box>
Aloha shirt 30,800 yen


<Solaris Hat Maker>×<10 boxes>
Bucket hat 25,300 yen


<Colony Clothing>×<10 boxes>×<Paraboot>
Coin loafers 31,900 yen

The custom shop <Lot, stock and Customization by <Free Design>, a creative label produced by barrel>, will also be available at the venue. You can experience the customization that takes place in the backyard of the <Virgil Normal> shop at this event. The customization event will feature original cut-and-sew items from <Free Design> with limited prints created in collaboration between <10 Hako> and various LA shops.
*Details about the customization event will be announced on ISETAN THE SPACE's official Instagram (@isetan_the_space) after June 24th.

*All prices include tax.


【Event Overview】
"Juppako Festival"
Dates: Wednesday, July 1st – Tuesday, August 18th, 2020
Venue: Isetan Shinjuku Main Building, 2nd floor = Isetan The Space

Admission will be by lottery via Pass Market only on Wednesday, July 1st, the first day of the event. Applications for lottery admission can be made on the website below.

Application period: 10:00am, Friday, June 19th to 11:59pm, Thursday, June 25th
Lottery results announcement: Scheduled for around 6:00pm, Friday, June 26th
URL: https://app.mistore.jp/event/eventDetail/isetanshinjuku/0159w1111921q

*Customers who did not participate in the lottery will also be notified in order once the announcements for customers who participated in the lottery on the day have been made. Please ask a member of staff on the day for more details.

■ISETAN THE SPACE Official Instagram
@ISETAN_THE_SPACE
https://www.instagram.com/isetan_the_space/

■ISETAN THE SPACE Shop Page
https://www.mistore.jp/shopping/feature/women_f3/thespace_w.html



Click here for company press release details