H&M Men's unveils new COOLMAX® fabric for summer comfort

Jun 17, 2020
Shirt ¥2,499, Jogger Pants ¥4,999Shirt ¥2,499, Jogger Pants ¥4,999
This summer, H&M Menswear is introducing COOLMAX(R), a new fabric that will give you a sharp look and a cool, refreshing feel. COOLMAX(R) is a technical fabric that wicks moisture away from the body, keeping you dry and cool, and the latest menswear summer collection offers chic, casual styles that combine functionality. Items using COOLMAX(R) will be available for purchase from early June on the official online store (hm.com) and in stores nationwide that carry men's clothing.

T-shirt ¥999, Regular denim ¥4,999T-shirt ¥999, Regular denim ¥4,999

【About the Collection】
COOLMAX(R) is a fabric whose cross-section is woven using a special method that moves moisture to the surface while also creating breathability, making it ideal for combating the heat. And the fabric's technological advancements mean it lasts wash after wash, adding a sharp, distinctive and fresh touch to relaxed summer outfits.

Polo shirt ¥2,499, Jogger pants ¥4,999Polo shirt ¥2,499, Jogger pants ¥4,999
The collection includes essential pieces for men's summer wear, including tank tops, crew neck T-shirts, shirts, polo shirts, tailored jogger pants with front pleats, faded denim pants, slim-fit jackets, slim-fit suit pants, square-cut trunks and mesh sneaker socks. Additionally, versatile colors such as white, black, navy, gray, and beige are easy to incorporate into your outfits, updating your wardrobe with a more summery feel.

Bucket hat (reference product), T-shirt ¥999, jogger pants ¥4,999, shoes (reference product)Bucket hat (reference product), T-shirt ¥999,
Jogger pants ¥4,999, shoes (reference product)

The double-button slim-fit jacket, made from COOLMAX(R) fabric, and the slim-fit suit pants, which feature elastic at the waist for a modern edge, can be worn together to create a complete set.

Slim fit jacket ¥9,499, T-shirt ¥999, Slim fit suit pants ¥4,999 (online only)Slim fit jacket ¥9,499, T-shirt ¥999,
Slim fit suit pants ¥4,999 (online only)

"We believe that technological innovation in fabrics will drive menswear forward in new directions. COOLMAX(R) is the first H&M menswear collection to use high-performance materials to optimise the performance of everyday clothing, and it is an area we will continue to explore and focus on in the future." (Ross Lydon, Head of Menswear, Design, H&M)

【Product images】
*Excerpts shown.
T-shirts in all colors ¥999T-shirts in all colors ¥999
Polo shirts ¥1,499Polo shirts ¥1,499
Polo shirts (each color) ¥1,499Polo shirts (each color) ¥1,499
Jogger pants ¥4,999Jogger pants ¥4,999
Polo shirt ¥2,499Polo shirt ¥2,499
Regular denim ¥4,999Regular denim ¥4,999
Regular denim ¥4,999Regular denim ¥4,999
Shirt ¥2,499Shirt ¥2,499
Slim fit jacket ¥9,499Slim fit jacket ¥9,499
Set of 5 socks ¥1,499Set of 5 socks ¥1,499
Boxer briefs 3-pack set ¥2,999Boxer briefs 3-pack set ¥2,999

【Online exclusive product】
*Partial excerpt.

Set of 2 Tank Tops ¥2,499Set of 2 Tank Tops ¥2,499
Set of 2 Tank Tops ¥2,499Set of 2 Tank Tops ¥2,499
T-shirt (some colors only available online) ¥999T-shirt (some colors only available online) ¥999
Slim fit suit pants ¥4,999Slim fit suit pants ¥4,999

【Collection Details】
Release date: On sale from early June
Number of product types: 35 in total (including different colors)
Price range: 999 yen - 9,499 yen
Available at: Men's clothing stores and the official online store



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