
The Japanese edition of ELLE, published by Hearst Fujingaho, held its "ELLE Women in Society" event to support women. This year marks the second time the event has been held, and the theme was "How to Work to Be Happy." The Abe administration's "Womenomics" initiative, which aims to expand employment for women, is currently attracting international attention. This event, designed by ELLE to explore the topic of "women and work," particularly "how to work to be happy," from multiple angles, strongly embodies the magazine's commitment to supporting women's independence since its founding. The core of the event was five seminars featuring female business leaders at the forefront of companies and women active in the arts. In addition, a sub-venue featured workshops on beauty and health, and corporate booths offering samples of recommended products, creating a well-balanced and entertaining event packed with highlights. The opening ceremony featured Akiko Mori, publisher of the Japanese edition of ELLE, and Anne-Cécile Sarfati, editor-in-chief of ELLE Active, the French editorial department. Sarfati explained the history of ELLE, which was founded in 1945 with the motto "Open your Appetite!", and the social issues surrounding women that the magazine has addressed. The first seminar was a special session featuring Keiko Hamada, the first female editor-in-chief of AERA, and Mori. Notable here was Hamada's comment that "when I felt discouraged in a male-dominated society, I was saved by meeting an 'external mentor.'" In response, Mori commented, "Women today are seeking mentors, people they can talk to about work and family." The word "mentor" could be considered a keyword for this event. The words of the many speakers invited to the event were powerful, backed by diverse life experiences, and it was fun to find someone I could look forward to as a mentor.
For example, the following three seminars produced some impressive comments and advice. In the second seminar, Haruno Yoshida, President and CEO of BT Japan, Inc., made a powerful statement: "Today's women, who have the potential to be breakthroughs in social change, should be more self-conscious about their appearance and behavior!" In the third seminar, Mieko Kawakami, a professional writer and wordsmith, offered practical mental management advice, saying, "Keep your success stories in writing. Reading them again will help you." In the fourth seminar, Shiori Harada, CEO of TripAdvisor Inc., made an intriguing comment: "There's something sexy about things that attract women. I'm always trying to make IT sexy."
Finally, the fifth seminar featured popular socialite Olivia Palermo, who took the stage to elicit a huge cheer from the audience. Palermo, who has attracted worldwide attention through social media, was asked about his future aspirations by Kanako Sakai, Editor-in-Chief of the Content Department at ELLE magazine, and he replied, "I want to enrich my life with an open mind, while being mindful of work-life balance and helping those close to me."
In addition to the main venue where the seminar was held, the sub-venues were also bustling with curious women. Many women particularly flocked to the corporate booths to sample smoothies made with vegetables and fruits provided by ELLE cafe. The makeup experience provided by LANCOME, a special sponsor of the event, was so popular that there was a waiting list.
The event was held at Roppongi Academyhills on June 13th.



























