SENSE OF PLACE by URBAN RESEARCH, a fast fashion brand developed by URBAN RESEARCH, has released the second set of image visuals for its Spring/Summer 2015 collection, featuring actress Rie Miyazawa.
Last year, the brand's image attracted a great deal of attention with the bold decision to feature actor Arata Furuta in drag. This year, Rie Miyazawa has been chosen to express an image that is fast fashion yet high-end and has a thorough commitment to creation, linking it with the brand.
The first set, released in April, features a trench coat worn with a hard-boiled expression, one piece that creates a punchy contrast with the playful phrase "Sure, Why Not" in a comical style, and another piece that shows a natural expression with a large banana. The second installment features a beautiful shot that combines a lustrous, alluring expression with a vibrant floral backdrop and clear illustrations, as well as a more graphic shot showcasing a cool expression against a vivid pink, linear background. The shoot was handled by Quentin Jones, an up-and-coming female photographer who has worked on campaign videos and photos for renowned luxury brands such as Louis Vuitton, Chanel, and Kenzo. In addition to being a photographer, she also works as an illustrator, film director, animator, and model, making her a next-generation creator whose talents have been gaining attention in recent years. This time, the image of actress Rie Miyazawa is portrayed in a humorous, new way. Going beyond the boundaries of photography, the images are transformed into art pieces using illustrations and video.