On June 13th, the Spring/Summer 2018 collection for HUGO, the casual line of HUGO BOSS, was presented as a special event at Pitti Uomo 92, the men's trade fair currently being held in Florence. The show, held at sunset in the courtyard of a former tobacco factory, featured both men's and women's lines. The first look featured a double-breasted white suit paired with thick white-soled sneakers. The bottom of a striped shirt peeked out from the hem of the jacket. The white look continued with a linen coat with natural shoulders, khaki pants, an oversized striped knit, and a women's transparent blouse and fringed pants. A mesh knit long dress featured this season's theme, graffiti-style illustrations and artistic lines roughly printed and embroidered. A T-shirt featuring Basquiat's graffiti paintings also appeared as a key item in the men's collection.

The collection is packed with street elements that seem to be performed by AI, such as loose-fitting pinstripe suits, paint-splattered sneakers, long jackets with graffiti linings, and tracksuit pants with side stripes, creating a smart rock-inspired look.

Text: Tatsuya Noda