On November 30th, Louis Vuitton presented its Pre-Fall 2024 Men's Collection show in Hong Kong, designed by Men's Creative Director Pharrell Williams.


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The show, held on the Avenue of Stars in the Hong Kong Special Administrative Region, a place where tradition and multiculturalism blend, expressed the LVERS philosophy that is at the core of the Men's Creative Director's work.


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From Hawaii to Hong Kong, being near water is a constant theme for Virginia Pharrell Williams, who grew up on the beach, and a symbol of the mind-expanding power of travel.


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From surfing to tropical floral prints, this collection captures the energy of travel through the sea.

©LOUIS VUITTON
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©LOUIS VUITTON
©LOUIS VUITTON

About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness is what shaped the Louis Vuitton story. Respecting tradition, throughout its history, Louis Vuitton has opened its doors to architects, artists and designers, pioneering fields such as ready-to-wear, shoes, accessories, watches & fine jewelry and fragrances. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.