Urban Research Inc. is launching "THE GOODLAND MARKET," a new, heterogeneous business model aimed at creating a new platform store that pursues sustainability and sensitivity, based on the concept of "a market that co-creates not what exists now, but what is yet to be seen."

The Goodland Market was launched as a small business unit, like a voyage in pursuit of next-generation value (i.e., a new continent), inspired by the question, "Are there values and resources that are being overlooked or left undiscovered amid growth such as the expansion of the company and the segmentation of business divisions and budgets?" Going forward, the brand plans to develop and produce new products and create value not only within the company, but also by co-creating with external manufacturers, brands, creators, and people from different industries.

The launch is scheduled for June 12th, the same day a pop-up store will open within the URBAN RESEARCH ONLINE STORE. The first wave will see the remake and reconstruction of items selected by the designers from the company's deadstock clothing. The 12 item numbers, planned and developed in collaboration with partner manufacturers for domestic production, will be limited to a few pieces each. In addition to apparel items, the store will also sell used fixtures and furniture that the company had previously purchased but had been lying dormant. All items are one-of-a-kind.

The first step in this new business model is to utilize the value and resources lying dormant in warehouses that have often been overlooked due to the company's growth and the systemization of inventory management. By filtering through "THE GOODLAND MARKET" and adding design and communication, the store hopes to maximize the value of the items themselves and build a customer base that can grasp this new value. Rather than targeting the mass market with large sales volumes from the start, the company aims to be a small-scale brand that can share values appropriate for the coming era with customers.


” A market where we co-create not what we have now, but what has yet to be seen”
It is not an existing value.
This is the place to “sharenovate” new value.
*What we have now = existing values / stagnant physical forms / existing ideas
*What has yet to be seen = high-quality new values / innovative designs that are reborn / conscientious new ideas


【 REMAKE ITEMS 】

THE GOODLAND MARKET










Other items available: https://www.urban-research.jp/special/200612_pus_the-goodland-market/


【 USED FURNITURE 】
Used fixtures and furniture previously purchased by the company but formerly stored will also be sold. It will mainly be sold through the online store, but those who wish can see the actual product at the logistics warehouse by appointment.
*Details about appointments are listed on the online store product page.

Leather Horse Chair16 / 35,000 yen + tax

Steel Chair8 / 30,000 yen + tax

Pached Low Table9 / 26,000 yen + tax

Box Desk21 / 26,000 yen + tax

Patched Steel Chair18 / 23,000 yen + tax

Leather Relax Chair19 / 35,000 yen + tax

Other items can be found here
https://www.urban-research.jp/special/200612_pus_the-goodland-market/


【Launch date】
June 12th, 2020 (Friday) 12:30

【First stockists】
POP UP SOTORE in URBAN RESEARCH ONLINE STORE
https://www.urban-research.jp/special/200612_pus_the-goodland-market/
※ Store locations may change without notice. Thank you for your understanding.


▼ hope international works
About "Sewing Lab" Sewing Lab is a "clothing laboratory." Located in Shinmachi, Nishi-ku, Osaka, it is a development and research facility for apparel product prototypes. With state-of-the-art sewing and processing equipment installed on a single 300-square-meter floor, our professionally skilled staff can remake apparel products and change sizes and specifications to meet special customer requests. Our staff includes designers, pattern makers, and stylists with extensive apparel experience. Hope International Works Co., Ltd. operates as a sewing factory trading company(R) using the know-how it has cultivated through apparel OEM and ODM production. At the same time, we handle the entire process from planning to production and sales of original upcycled products.

Company website: http://hope-inter.co.jp/

▼ THE GOODLAND MARKET Official Social Media▼
[Facebook] https://www.facebook.com/THE-GOODLAND-MARKET-100179708291452/
[Instagram] https://www.instagram.com/thegoodlandmarket/(#thegoodlandmarket)



Click here for company press release details