From 10:00 AM on June 17th to 10:00 AM on September 1st, the Isetan Mitsukoshi Group will be running a special page on the Isetan Mitsukoshi e-commerce site called "#MasksForAll," a project to bring smiles to people's hearts through the power of fashion. To show gratitude and support to medical professionals and to connect the power of fashion to smiles, we will all make masks together. And, as we enter our new daily lives, we will all wear beautiful masks. We hope that our "#MasksForAll" campaign will inspire many. Additionally, from June 17th to 25th, a mask exhibition will be held at the Isetan Shinjuku Main Building, 3rd floor, Center Park/The Stage #3 (※1). This time, we will be exhibiting messages from the designers and brands of the approximately 40 brands that cooperated with us, as well as messages from the sewing factories and textile trading companies that cooperated in producing the masks, and introducing them as a "place of thoughts."

[URL] https://www.mistore.jp/shopping/feature/shops_f3/mask1_sp.html
(Published on Tuesday, June 9th at 10am / Sales start on Wednesday, June 17th at 10am)
*1 The charity masks will only be on display at Isetan Shinjuku and will only be sold online.

What is "#MasksForEveryone"?

Isetan Mitsukoshi is acting as a liaison, working with various brands and connecting sewing companies through a network to produce masks. This charity project sells masks to customers in need, and the profits are used to pay sewing companies and donate to medical support.

Participating brands
agnès b./AKANE UTSUNOMIYA/amachi./ANTIPAST/AURALEE/CHONO/CLOUDY
ELENDEEK/FACETASM/FilMelange/iNtimite/JULIUS/JUN OKAMOTO/kolor
leur logette/Savoir (LIBERTY PRINT)/mannine/marble SUD/mister it./needles
NEWYORKER/NUNO/OBLI/OUTERSUNSET/PANORMO/PJC KAZUKO ONISHI
PRE ORGANIC COTTON/RYO TAKASHIMA/scye/seed one style/Snow Peak
TAKAHIROMIYASHITATheSoloist./FUIMIE=TANAKA/Text/THE RERACS
TSUMORI CHISATO/UN3D./Vlas Blomme/WHITE MOUNTAINEERING
minä perhonen+musubi/House of Lotus/Flowers and Guitars, and over 40 other brands (in no particular order)
>
>Product Details
Specifications: 3D pocket mask (Material: Exterior - varies by product, Interior - 100% cotton, Ear elastic - dedicated elastic)
Size (Adult): Height 13 cm, Width 18 cm
Size (Children): Height 9 cm, Width 13 cm
*This product does not completely prevent viral infection (penetration).
*For other details, please check the website
Price: 1,650 yen (tax included)
>
>Donation Recipient
Japanese Red Cross Society
*The Japanese Red Cross Society has been dispatching medical teams to cruise ships, accepting patients at Red Cross hospitals nationwide, raising awareness about prevention, and providing international support. Donations will be used for all Red Cross activities, including the COVID-19 response.

Purpose of this Project

The purpose of this project is for Isetan Mitsukoshi to act as a liaison, connecting our business partners, domestic sewing factories, and customers, and bringing smiles to their hearts through the power of fashion. We hope that the joy and excitement of wearing what we love will lead to an inner smile. We also express our gratitude to those who are fighting in these difficult times, and will provide support by giving form to what we can now.

Main Visual and Message

The main visual was created by illustrator Yu Nagaba and copywriter Kunihiro Goto of Drive Direction, Inc., who supported this project. The main visual depicts a man and woman practicing social distancing and looking toward a bright future. The title, "#MasksForEveryone," and the message express the connection created through masks.

More than 40 brands and over 100 types of masks all in one place

<A)AKANE UTSUNOMIYA, B & D) FACETASM, C) mister it. > Masks ¥1,650 each


<E) House of Lotus, F) minä perhonen + musubi, G) Vlas Blomme, H) TSUMORI CHISATO > Masks ¥1,650 each

Antibacterial mask cases featuring designs by illustrator Yu Nagaba are also available

Masks are necessary for everyday activities, such as eating without masks, so we've decided to sell these mask cases in response to customer feedback that they struggle to find a place to store them. Three types are available, each featuring Nagaba Yu's visuals (500 yen including tax). All profits will also be donated to the Japanese Red Cross.
Nagaba Yu's original design "LIMEX Mask Case" is made from a LIMEX sheet that is coated with antibacterial varnish certified by the Antibacterial Technology Council, allowing for hygienic storage and transport of masks. In addition, because the main ingredient is limestone, it reduces the amount of petroleum-derived plastic used compared to mask cases made from petroleum-derived plastic, making it environmentally friendly and contributing to the issue of petroleum resource depletion.


□Price: 500 yen (tax included)
□Sales location/period:
Isetan Mitsukoshi Online Store / Wednesday, June 17th, 10am - Tuesday, September 1st, 10am
Isetan Shinjuku Store, Main Building 3F = Center Park/The Stage #3 / Wednesday, June 17th - Thursday, June 25th
Nihonbashi Mitsukoshi Main Store, Main Building 3F = Miguelary / Wednesday, June 17th - Thursday, June 25th
*The content and time of this project may be changed or canceled due to unforeseen circumstances. We ask for your understanding.


■Other activities
The Isetan Mitsukoshi Group is also carrying out the following activities to combat COVID-19.
①"Isetan Mitsukoshi Hometown Tax Donation"
We are planning gift giveaways using surplus inventory and introducing businesses on social media.
https://pdf.irpocket.com/C3099/H3x0/bmLu/Jpey.pdf
We are collecting donations to support COVID-19 countermeasures.
https://mifurusato.jp/disaster_list.html
② In-store donation collections at domestic group department stores, etc.
https://imhds.disclosure.site/ja/themes/154?year=2020&id=20200530-3f0eff2e



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