KOSÉ Corporation will begin selling a new point makeup series (4 items, 56 varieties/3,800 to 6,800 yen excluding tax) from COSME DECORTE AQ, the premium line of the high-prestige brand COSME DECORTE, at department stores and specialty cosmetics stores nationwide from August 21, 2020. Globally, the series will be rolled out in eight countries (Korea, Singapore, Thailand, Malaysia, China, Italy, the UK, and France)*1. *1 The items introduced and the release date will vary by country.
In the company's VISION2026, the theme of COSME DECORTE is "Advancing to become a truly global brand with a global presence." As a core brand in KOSÉ's high prestige strategy in the global market, COSME DECORTE aims to be a brand supported primarily by customers seeking high added value. As part of this, COSME DECORTE AQ has been positioned as a symbol that drives the luxury value of COSME DECORTE, and is being developed and promoted worldwide as a core line in the global strategy.
Against the backdrop of growing demand for high-added-value point makeup that combines high skincare and makeup effects, COSME DECORTE AQ will introduce a new point makeup series, expanding the range of products to target customers who always seek the essence of value and aiming to improve brand loyalty in the global market. The newly launched "COSME DECORTE AQ" point makeup series is based on the concept of "Harmony & Contrast," and is designed to highlight the natural texture, complexion, contours, and shadows of the skin, creating a graceful and vibrant expression that exudes from within. By blending ingredients and powders that enhance texture, firmness, luster, color, and transparency, the series pursues a fusion of "harmonious beauty" and "contrasting beauty," enhancing the facial line while blending seamlessly with the skin. The lipstick, face color, eye shadow, and mascara lineup all share the same ingredients: white mucuna extract*2, plant-derived squalane, and birch water*3 (moisturizing). *2 White mucuna extract is kaempferi extract *3 Birch sap and bark extract. Lipstick excluded. The packaging design was created by COSME DECORTE's art director, Marcel Wanders, and follows the signature COSME DECORTE AQ cut, which enhances and brightens skin that has been polished through careful care. With its high-quality and easy-to-use form, this collection embodies the pinnacle of elegance. The flagship product, COSME DECORTE AQ Lipstick, imparts a luxurious sheen and rich color to brighten and flatter the complexion. Its creamy, luxurious texture gently envelops lips, creating a bouncy, radiant, and three-dimensional look that makes them appear plump and hydrated. With a rich variation of 30 shades across a wide range of hues, values, and saturations, it caters to a variety of skin tones and preferences. The COSME DECORTE AQ Blush, which will also be released at the same time, is a face color that beautifully enhances the skin's natural complexion. Its sheer luster adds a refined depth to your facial lines, bringing out a vibrant expression. "COSME DECORTE AQ Eyeshadow" is a single-color eyeshadow that blends seamlessly into your eyelids, creating strikingly bright eyes with its luminous, beautiful color payoff. Layering even a single shade can add refined depth and dimension to your eyelids. "COSME DECORTE AQ Lash Black" is a mascara that creates abundant volume, length, and a beautifully curved curl with just one application, creating a glamorous eye look with its lustrous, jet-black texture.
About COSME DECORTE
Debuting in 1970, COSME DECORTE is a high-value-added brand that brings together the best of our cutting-edge technology. Available in select stores both domestically and internationally, primarily in department stores and cosmetics specialty stores that offer consultation sales, COSME DECORTE offers skin analysis by dedicated advisors and detailed skincare advice. COSME DECORTE is one of KOSÉ's key global brands and is available in 14 countries and regions around the world (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, Italy, France, Spain, the US, and Canada).
◇ COSME DECORTE brand site: https://www.cosmedecorte.com/
About Marcel Wanders
Born in the Netherlands in 1963. A product and interior designer based in Amsterdam, he works internationally. He has worked on designs for a variety of world-leading brands, from private clients to Alessi, Baccarat, bisazza, Christofle, KLM Royal Dutch Airlines, and Hyatt Hotels Corporation. He has served as art director for COSME DECORTE AQ MW since 2010, and in 2016 the brand's skincare products won the gold award at the PENTAWARDS 2016 10th ANNIVERSARY Special Competition, an international packaging design competition. He also designed Maison DECORTÉ, which opened in 2017.
Released August 21, 2020
New COSME DECORTE AQ Products (4 Items, 56 Varieties)
1. to 4 from left
[In order, product name, features, capacity, number of shades, suggested retail price (excluding tax)]
1. COSME DECORTE AQ Lipstick
This lipstick imparts a luxurious luster and rich color, brightening even your expression. The luxurious texture gently envelops lips, creating a plump, bouncy, three-dimensional look. The beautiful color and shine you get when you first apply it lasts.
(3.2g, 30 shades, 6,000 yen each)
2. COSME DECORTE AQ Blush
A face color that elegantly colors the cheeks and beautifully brings out the natural color of your skin. The translucent luster adds elegant depth to the bone structure, bringing out a lively expression. It blends smoothly into the skin, maintaining a beautiful, fresh-applied finish that lasts.
(4.6g, 7 shades, 6,800 yen each)
3. COSME DECORTE AQ Eye Shadow
A face color that blends seamlessly into the eyelids, adding exquisite depth and three-dimensionality. The beautiful, luminous color creates striking, bright eyes. The beautiful, fresh-applied finish lasts. (1g, 18 shades, 3,800 yen each)
4. COSME DECORTE AQ Lash Black
This mascara creates abundant volume, length, and a beautifully curved curl with just one application. Its deep, jet-black color and ultimate lustrous texture create a striking look. The brush fits perfectly to the curve of your eyelid, capturing each and every lash from the root and creating a glamorous look.
(9g, 1 shade, 5,000 yen)
Click here for company press release details
In the company's VISION2026, the theme of COSME DECORTE is "Advancing to become a truly global brand with a global presence." As a core brand in KOSÉ's high prestige strategy in the global market, COSME DECORTE aims to be a brand supported primarily by customers seeking high added value. As part of this, COSME DECORTE AQ has been positioned as a symbol that drives the luxury value of COSME DECORTE, and is being developed and promoted worldwide as a core line in the global strategy.
Against the backdrop of growing demand for high-added-value point makeup that combines high skincare and makeup effects, COSME DECORTE AQ will introduce a new point makeup series, expanding the range of products to target customers who always seek the essence of value and aiming to improve brand loyalty in the global market. The newly launched "COSME DECORTE AQ" point makeup series is based on the concept of "Harmony & Contrast," and is designed to highlight the natural texture, complexion, contours, and shadows of the skin, creating a graceful and vibrant expression that exudes from within. By blending ingredients and powders that enhance texture, firmness, luster, color, and transparency, the series pursues a fusion of "harmonious beauty" and "contrasting beauty," enhancing the facial line while blending seamlessly with the skin. The lipstick, face color, eye shadow, and mascara lineup all share the same ingredients: white mucuna extract*2, plant-derived squalane, and birch water*3 (moisturizing). *2 White mucuna extract is kaempferi extract *3 Birch sap and bark extract. Lipstick excluded. The packaging design was created by COSME DECORTE's art director, Marcel Wanders, and follows the signature COSME DECORTE AQ cut, which enhances and brightens skin that has been polished through careful care. With its high-quality and easy-to-use form, this collection embodies the pinnacle of elegance. The flagship product, COSME DECORTE AQ Lipstick, imparts a luxurious sheen and rich color to brighten and flatter the complexion. Its creamy, luxurious texture gently envelops lips, creating a bouncy, radiant, and three-dimensional look that makes them appear plump and hydrated. With a rich variation of 30 shades across a wide range of hues, values, and saturations, it caters to a variety of skin tones and preferences. The COSME DECORTE AQ Blush, which will also be released at the same time, is a face color that beautifully enhances the skin's natural complexion. Its sheer luster adds a refined depth to your facial lines, bringing out a vibrant expression. "COSME DECORTE AQ Eyeshadow" is a single-color eyeshadow that blends seamlessly into your eyelids, creating strikingly bright eyes with its luminous, beautiful color payoff. Layering even a single shade can add refined depth and dimension to your eyelids. "COSME DECORTE AQ Lash Black" is a mascara that creates abundant volume, length, and a beautifully curved curl with just one application, creating a glamorous eye look with its lustrous, jet-black texture.
About COSME DECORTE
Debuting in 1970, COSME DECORTE is a high-value-added brand that brings together the best of our cutting-edge technology. Available in select stores both domestically and internationally, primarily in department stores and cosmetics specialty stores that offer consultation sales, COSME DECORTE offers skin analysis by dedicated advisors and detailed skincare advice. COSME DECORTE is one of KOSÉ's key global brands and is available in 14 countries and regions around the world (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the UK, Italy, France, Spain, the US, and Canada).
◇ COSME DECORTE brand site: https://www.cosmedecorte.com/
About Marcel Wanders
Born in the Netherlands in 1963. A product and interior designer based in Amsterdam, he works internationally. He has worked on designs for a variety of world-leading brands, from private clients to Alessi, Baccarat, bisazza, Christofle, KLM Royal Dutch Airlines, and Hyatt Hotels Corporation. He has served as art director for COSME DECORTE AQ MW since 2010, and in 2016 the brand's skincare products won the gold award at the PENTAWARDS 2016 10th ANNIVERSARY Special Competition, an international packaging design competition. He also designed Maison DECORTÉ, which opened in 2017.
Released August 21, 2020
New COSME DECORTE AQ Products (4 Items, 56 Varieties)
1. to 4 from left[In order, product name, features, capacity, number of shades, suggested retail price (excluding tax)]
1. COSME DECORTE AQ Lipstick
This lipstick imparts a luxurious luster and rich color, brightening even your expression. The luxurious texture gently envelops lips, creating a plump, bouncy, three-dimensional look. The beautiful color and shine you get when you first apply it lasts.
(3.2g, 30 shades, 6,000 yen each)
2. COSME DECORTE AQ Blush
A face color that elegantly colors the cheeks and beautifully brings out the natural color of your skin. The translucent luster adds elegant depth to the bone structure, bringing out a lively expression. It blends smoothly into the skin, maintaining a beautiful, fresh-applied finish that lasts.
(4.6g, 7 shades, 6,800 yen each)
3. COSME DECORTE AQ Eye Shadow
A face color that blends seamlessly into the eyelids, adding exquisite depth and three-dimensionality. The beautiful, luminous color creates striking, bright eyes. The beautiful, fresh-applied finish lasts. (1g, 18 shades, 3,800 yen each)
4. COSME DECORTE AQ Lash Black
This mascara creates abundant volume, length, and a beautifully curved curl with just one application. Its deep, jet-black color and ultimate lustrous texture create a striking look. The brush fits perfectly to the curve of your eyelid, capturing each and every lash from the root and creating a glamorous look.
(9g, 1 shade, 5,000 yen)
Click here for company press release details
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