Amplitude's summer 2020 collection, "Aquarelle Summer Color," will be available from May 27th.


The summer 2020 collection, "Aquarelle Summer Color," was inspired by the world of watercolor paintings. The collection features clear, cool items with a "transparent feel" theme, featuring colors with light nuances and the sparkle and shimmer of pearls like the shine of water's surface.

Liquid Eyeshadow
"Amplitude Conspicuous Liquid Eyes"

The new "Amplitude Conspicuous Liquid Eyes" is a water-based liquid eyeshadow that glides on smoothly and develops into a smooth texture. The drying speed is calculated based on the shade of the color, so it blends evenly onto the eyelids. It provides clear, sheer color and a luxurious, dewy sparkle, creating a translucent, cool depth to the eyes. Its outstanding adhesion prevents smudging over time, and it's resistant to sweat and sebum, so your makeup will look fresh for a long-lasting finish.

Cream Cheeks
"Amplitude Conspicuous Cream Cheeks"

"Amplitude Conspicuous Cream Cheeks" (¥4,000 each, 3 new colors)
This cream cheek, with its new texture that transforms into powder the moment it is applied and spreads softly as it melts into the skin, now comes in new colors that flatter your summer skin. The color variations are "06 Baby Pink," which is pure and cute yet has a hint of sexiness, "07 Clear Orange," which blends naturally with the skin and creates a fresh impression, and "08 Cherry Red," which gives a healthy glow that seems to seep from deep within the skin. They give the skin a vibrant, healthy glow and a radiant look, highlighting the beauty of your bone structure.

Lip Gloss
"Amplitude Conspicuous Lip Gloss"

This popular limited-edition lip gloss has been refined to deliver vibrant color, smudge-resistant properties, and a beautiful sheen, making it a standard addition. It adheres perfectly to lips, creating a sheer, vibrant, and lustrous finish. It adds a plump, three-dimensional look and a moisturized feel, creating a captivating look. Its thick, cushion-like texture makes it feel light and comfortable without feeling heavy or sticky, and its clear color lasts for hours.

Nail Color
"Amplitude Conspicuous Nail Color"

This nail color, known for its beautiful shine and long-lasting hold, now comes in limited-edition colors featuring a vibrant clear base and generous amounts of shimmering glass pearls. The lineup includes playful colors such as the healthy and fresh "23 Shimmering Orange," the cute and sensual "24 Shimmering Purple," and the lively and refreshing "25 Shimmering Green," all of which add color to your fingertips with their clear color and deep shine. The colors are beautiful whether you apply them once or in layers, so you can enjoy a variety of looks to suit your mood.