Fossil, which continues to create playful items based on timeless classic American designs, is releasing a limited edition rainbow-colored Pride watch as a tribute to the LGBTQ+ community.

To commemorate Pride Month in June, the FB-01, a popular and timeless design from the FOSSIL lineup, incorporates the colors of the rainbow flag, a symbol of LGBTQ+. The diver's design bezel features a rainbow gradient, and the graphic indexes featuring circles, triangles, and ☐ are accented with each of the six colors.

Limited to 1,754 pieces worldwide, the case back is engraved with a serial number and a commemorative Pride 2020 logo, and the watch has a date display at 3 o'clock and a 10 bar pressure rating. The watch is available in two case sizes, 42mm and 36mm. Two rainbow-colored strap sizes are also available, sold separately.

As part of the #MakeTimeForGood initiative, this Pride Watch continues its partnership with the Hetrick-Martin Institute (HMI) in North America, following last year's partnership. HMI is the first nonprofit organization in the United States to support LGBTQ+ youth, and in 2020 marks its 41st anniversary as the largest support organization. It supports the creation of an environment where all young people can live vibrantly and be themselves, regardless of their sexual orientation or gender identity.

In addition, as the Pride Watch is launched globally in 2020 (this year marks the first time it has been released in Asia), a portion of the proceeds will be donated to the It Gets Better Project, which supports LGBTQ+ youth worldwide. The It Gets Better Project's mission is to inspire, improve the social status, and foster understanding among LGBTQ+ youth around the world through community-building and inspiring stories. Since its founding in 2010, over 70,000 people have shared their It Gets Better stories of success and recovery, giving hope to LGBTQ+ young people who feel they don't belong.


LE1108 ¥14,000 (excl. tax) Case diameter 42mm
LE1111 ¥14,000 (excluding tax) Case diameter 36mm

Special edition Tin Can
Rainbow Color Strap

【Product Details】
LE1108 and LE1111: 14,000 yen each (excl. tax). Replacement straps (2 sizes): 3,000 yen each (excl. tax).
Available in 36mm and 42mm case diameters. Stainless steel case and bracelet, water resistant to 100 meters, quartz movement.
Limited Edition Model packaged in a special TinCan. The separately sold rainbow color strap is made of nylon.
*The number of watches available in Japan is 14 of each type, and 10 of each type of rainbow color strap.

FOSSIL Pride Watches will be on sale from Monday, June 1st at the following stores:
[Retailers]
■FOSSIL official online store (https://www.fossil.com)
■FOSSIL Harajuku Meiji Dori Store
■FOSSIL Osaka Shinsaibashi Store


[About Fossil]
Since its founding in 1984, Fossil has continued to create products inspired by vintage design that reflect the positive image of American culture. By updating the best of the past with a modern twist, we deliver an authentic lifestyle to our fans.




Click here for company press release details