Founded in 1851 as a small apothecary*3 in a corner of New York's East Village, Kiehl's is a skincare brand that researches natural ingredients from around the world and develops skincare products based on dermatological knowledge.
Rooted in scientific and herbal knowledge, and developed in collaboration with dermatological experts, the "DS line" pursues effectiveness and safety, and now introduces the new "Kiehl's DS Eye Serum," a serum for the eye area, where signs of fatigue are easily seen. It will be available at Kiehl's stores nationwide from May 29th. *1 Ascorbic acid, ascorbyl glucoside (product antioxidants) *2 Appearance due to dryness, uneven texture, and loss of firmness *3 Dispensing pharmacies in Europe, the US, and other regions *For Kiehl's store opening status, please check the official Kiehl's online store.


■ Addressing eye fatigue, which is often overlooked
The skin around the eyes is the thinnest on the face and is the first to show signs of sagging. Kiehl's DS Eye Serum's key ingredients include pure vitamin C*1, which penetrates deep into the stratum corneum, as well as hyaluronic acid*4, which provides fresh moisture, and tripeptide*5, which gives the skin a bouncy, plump feel. This focused treatment addresses the eye area, which is prone to strain from long hours of daily viewing of smartphones and computers. It reduces the appearance of fine lines caused by dryness*6 (efficacy evaluation tested), leaving the eyes looking healthier and more vibrant. It is also suitable for sensitive skin*7. *4 Hydrolyzed hyaluronic acid (moisturizing ingredient) *5 Palmitoyl tripeptide (skin conditioning ingredient) *6 Impression of dryness, irregular texture, and loss of firmness *7 This does not mean that problems will not occur in all individuals.


■ For firm, smooth, and supple skin! Vitamin C*1 serum
Among the dermatological skincare "DS Line," which now includes the new "Kiehl's DS Eye Serum," the wildly popular vitamin C*1 serum "Kiehl's DS Line Concentrate 12.5C" is a best-selling product formulated with two types of vitamin C*1: pure vitamin C*1 and a vitamin C derivative*1.
It leads to a bouncy, firm feeling, smooths out roughness and other unevenness on the skin's surface, and addresses troublesome pores. It absorbs smoothly into the skin, leaving it plump, smooth, and radiant with moisture.


■Product Information
Product Name: Kiehl's DS Eye Serum
Volume: 15mL
Price: 5,600 yen (excluding tax)
How to Use: After washing your face and toning your skin, take an appropriate amount (about the size of a grain of rice per eye) and gently pat it onto the area around your eyes. Use every morning and evening as part of your skincare routine.


(※Existing product)
Product name: Kiehl's DS Line Concentrate 12.5 C
Contents: 50mL/75mL (limited quantity)
Price: 8,800 yen/11,500 yen (excl. tax)
How to use: After washing your face in the morning and evening and applying lotion, apply an appropriate amount (2-3 pumps) to the entire skin.


■About Kiehl's
Kiehl's is a skincare brand founded in 1851 as an apothecary*3 in New York. Today, the company has shops all over the world, and continues to provide customers with skincare, body care, and hair care products that are effective and safe, based on carefully selected natural ingredients from around the world and the scientific and herbal knowledge that has been passed down since the company's founding. Since its founding, Kiehl's has stated its mission to "contribute not only to profit, but also to improve the lives of local communities and people," and is committed to providing high quality and service, as well as engaging in charity activities. *3 Dispensing pharmacies in Europe, the US, etc.



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