Dior Snow, the skincare line created after 20 years of research into the skin luminosity desired by Japanese women, will launch the medicated whitening serum Snow Ultimate Essence of Light (quasi-drug) and UV protection Snow UV Shield Tone Up 50+ on February 26, 2021. (Pre-release available from February 17, 2021 at select stores and the official Dior online boutique.)

Dior has been researching the skin and whitening desired by Japanese women for 20 years at its Asia Innovation Centers (Tokyo, Seoul, and Shanghai). Dior Snow has focused on the cutting-edge research field of epigenetics to address the unique beauty needs of Japan. Our unique technology leads to brighter, more translucent skin.


Snow Ultimate Essence of Light gives you a brighter, more toned look with every use.

This latest renewal focuses on new discoveries in DNA research that show that excess sebum activates melanin production, causing a loss of skin clarity. It has been reborn as Snow Ultimate Essence of Light, Dior's first medicated whitening serum to receive quasi-drug approval with four effective benefits.

The newly developed, proprietary D-NA Light Reboot Technology*1 softens skin, further enhancing the brightening effects of Edelweiss Extract*2, a common ingredient in Diorsnow grown in the Dior Gardens.

The milky texture, made from 88% naturally derived ingredients*3, quickly absorbs and hydrates skin. A delightful fragrance that appeals to the senses. Every use brings unprecedented luminosity and clarity to your skin.


UV protection that instantly brightens skin
Snow UV Shield Tone Up 50+

The new sunscreen emulsion, Snow UV Shield Tone Up 50+, has a lightweight texture that feels just like bare skin, and offers high protection with SPF50+/PA+++. It provides long-lasting hydration while effectively protecting skin from the effects of UVA and UVB rays, as well as blue light and infrared rays*4.

The formula combines water-soluble UV filters with conventional oil-soluble and powder-type UV filters, and the micromesh packaging creates an incredibly light, dewy, and fresh texture. It also contains an illuminating powder complex that brightens and evens out skin tone the moment you apply it, leaving your skin looking pure and dewy with a toned-up look.
*1 Diorsnow Native Aura Light Reboot Technology /* 2 Edelweiss extract (skin conditioning ingredient)
*3 Natural origin index 88% (including 60% water) ISO 16128 compliant /*4 In vitro ingredient testing

New product launch: Friday, February 26, 2021


New product: Snow Ultimate Essence of Light (quasi-drug)
Medicinal serum 30mL 16,000 yen (excluding tax) / 50mL 20,000 yen (excluding tax)


New Product: Snow UV Shield Tone Up 50+
Sunscreen Lotion SPF50+/PA+++ 30mL ¥6,300 (excluding tax)

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