Ayura will release skincare-inspired hair items that regulate scalp fluctuations on June 1, 2020. In addition, to coincide with the release, an Instagram giveaway campaign will be held from June 11, 2020, where participants can win new products.

*Due to the impact of preventing the spread of COVID-19, in-store release dates and times may vary depending on the business status of each tenant. We appreciate your understanding.




◆Shampoo and conditioner for scalp skin care

Ayura continues to respond to skin fluctuations with gentleness and effectiveness, focusing on the fact that the scalp and skin are connected and that the scalp, like the skin, fluctuates due to various internal and external stresses. We have developed hair products that provide scalp skin care. When the scalp becomes unstable due to stress, it can lead to an imbalance in moisture and oil, disruption of cell turnover, and poor blood circulation. This can result in a decline in metabolic function and barrier function, nutritional deficiencies, and distorted pores, resulting in unhealthy, wavy hair that lacks bounce, shine, and strength. Ayura's new hair products, with their relaxing fragrance and rich, fine lather, will soothe your mind while regulating the scalp environment and promoting healthy growth of each and every strand from the roots.

▼Product details page
https://www.ayura.co.jp/s/topics/2020/0430a/


AYURA Balancing Shampoo
300mL 2,200 yen (excl. tax)



A skincare-inspired shampoo that helps to moisturize and condition the scalp, creating a scalp environment conducive to growing beautiful, healthy hair. It supports cell turnover and regulates scalp fluctuations.

◆Maintains moisturized condition for the scalp and hair
- The dense foam draws moisture into an unstable scalp, optimizing the balance of water and oil and supporting cell turnover
- Contains seaweed extract (※1) (moisturizing) and argan oil (※2) (moisturizing)
◆Works on the scalp to replenish the hair with essential ingredients
- Contains ginger root extract (moisturizing)
◆An aromatic herbal scent that induces a comfortable mood
- A fresh herbal scent centered around lavender and rosemary, which are known to have a relaxing effect

[How to use]
After thoroughly pre-washing your scalp and hair, take an appropriate amount in the palm of your hand and lather lightly, then work it into your scalp and hair, massaging it as you wash. Then rinse thoroughly.



Ayura Balancing Conditioner Light Moist
250g each, 2,200 yen each (excl. tax)



A skincare-inspired conditioner that restores scalp moisture and condition and repairs damaged hair. It helps to restore and maintain the balance of moisture and oil in hair, leading to lustrous hair.

◆Nurtures healthy hair that is firm, shiny and resilient
- Also provides moisture to the scalp, supporting the environment in which hair is grown
- Contains seaweed extract (※1) (moisturizing)
◆Repairs damage for smooth, frizzy hair
- The heat of the hair dryer locks in and keeps moisturizing ingredients in the hair. Increases hair's moisture retention, leaving it smooth and moisturized for a long-lasting look
- Contains docosalactone (moisturizing)
- Thoroughly and intensively repairs each strand of hair
- Contains CMC capsules (※3) (moisturizing)
◆ Aromatic herbal scent that induces a comfortable mood
- Fresh herbal scent centered around lavender and rosemary, which are known to have a relaxing effect
◆ Choose from two types depending on the finish

【How to use】
・After shampooing, drain the water and spread an appropriate amount in the palm of your hand. Apply to your hair and scalp, massaging your scalp until absorbed. Then rinse thoroughly.
・If you are concerned about hair damage, leaving it on for about 5 minutes will be more effective.

*1 Fucus extract
*2 Argania spinosa kernel oil
*3 Ceramide 2, ceramide 3, ceramide 6II, quaternium-33, cholesterol



Instagram Giveaway Campaign
\Answer the quiz to enter/
Ayura Hair Care Set Giveaway Campaign

◆Overview
Follow, like and comment on the giveaway campaign post on Ayura's official Instagram account on Thursday, June 11th with your answer to the quiz. Five lucky winners who answer correctly will be chosen at random to receive a set of Ayura Balancing Shampoo and Ayura Balancing Conditioner.

◆Period
Thursday, June 11th to Tuesday, June 30th, 2020 23:59

◆How to apply
(1) Follow Ayura's official Instagram account, "@ayura.official"
(2) Like the gift campaign post on Thursday, June 11th
(3) Comment your answer to the quiz on the post on Friday, June 11th

◆Announcement of winners
Winners will be contacted by direct message from "@ayura.official".

▼Campaign details page *Scheduled to be released at 17:00 on Thursday, June 11th
https://www.ayura.co.jp/contents/feature/2020/0131/#campaign20200611


Ayura official website https://www.ayura.co.jp/
Ayura official Instagram account https://www.instagram.com/ayura.official/?hl=ja
Ayura official Facebook page https://www.facebook.com/ayura.jp/
Ayura official Twitter account https://twitter.com/AYURA_official




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