rms beauty is a clean beauty brand that uses natural ingredients to nourish the skin and create makeup that makes it glow from within. They will be releasing the "Ethereal Lip & Cheek Set" in limited quantities on their official online store from May 27th.



Ethereal Lip & Cheek Set [Price] 6,800 yen + tax
◆ Contents
(Right) Lost Angel Lip Cheek Actual product/5mL
(Centre) Lost Angel Ethereal Duo Actual product/6g
(Left) Tint Daily Lip Balm Passion Lane Actual product/3g


An official online site exclusive set that gives you a clear, translucent look and a healthy glow




As our lifestyles change, we want to feel light and relaxed, both mentally and on our skin... Perfect for this time of year, a makeup set has been released that, true to its name, "ethereal," which means "like air," will help you create a natural, healthy look without any hassle. The colors and palettes, available in Japan for the first time, all create a subtle, sheer flush that blends well with the skin, as well as a fresh, dewy glow. Formulated with plenty of plant-derived moisturizing ingredients, they also put a strain on the skin, allowing you to apply makeup with a skincare feel, perfect for this time of year. Wear these light, skin-friendly colors to enjoy your new lifestyle even more.



Light and effortless colors and palettes, including those making their Japan debut





















Nude peach makeup that shines in warm sunlight


〈EYE〉
After applying Pressed Blush Lost Angel all over the eyelid, layer Luminizing Powder Midnight Hour on top. This will increase the lustre and create a warm, elegant look.
〈CHEEK〉
Blend Lip Cheek Lost Angel in an oval shape from the center of your cheek outwards to your temples. Lightly layer Pressed Blush Lost Angel on top of that for a sheer, healthy glow, creating the look of a soft, mature woman.
〈HIGHLIGHT〉
Use a brush or your fingers to apply Luminizing Powder Midnight Hour, tracing it over your cheekbones, the bridge of your nose, the arch of your upper lip and just below your brows. It will create a subtle glow and three-dimensional effect.
〈LIP〉
Apply Tinted Daily Lip Balm Passion Lane all over and blend in with a patting motion. The lustrous, moisturized, and pale color gives a natural, soft impression.


◆ Retail Locations
Official Online Store: https://www.rmsbeauty.jp/shopping/

◆ About rms beauty
Celebrating its 10th anniversary last year, rms beauty is a natural color cosmetics brand founded by Rose Marie Swift, a longtime New York makeup artist who has worked on makeup for high fashion magazines and celebrities.
After becoming ill due to ingredients in cosmetics, Swift founded rms beauty, a cosmetics brand that primarily uses carefully selected natural ingredients, such as organic coconut oil. Not only do the products not contain harmful ingredients, but they also deliver the nutrients to the skin without destroying them, successfully achieving a translucent, radiant complexion that appears to be hydrated from within. rms beauty promotes healthy, positive beauty in both body and mind.




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